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Some people peel off the skin. Others drown everything in chilli. A few even use chicken tenders to scoop up sides like edible spoons. KFC Singapore sees all of it and it’s leaning all the way in. The QSR brand just launched “How do you KFC?”, a campaign that celebrates the diverse (and sometimes quirky)…

Data breaches at major events have exposed millions of attendee records in recent years, with the average cost of a breach reaching $4.45 million in 2023. Event organizers face mounting pressure to protect sensitive attendee information while delivering seamless experiences. The rise of hybrid events and digital platforms has created new vulnerabilities that bad actors…

Netflix didn’t just release another animated film. With KPop Demon Hunters, it unleashed a digital firestorm. The action-fantasy animation about a K-pop girl group who moonlight as demon slayers has exploded in global visibility, outperforming several major theatrical releases in online buzz. What started as a niche-sounding title became a cultural juggernaut, thanks in large…

LEGO just dropped a new global campaign, and it’s not just about bricks. It’s about pushing back against the pressure to grow up, and Tom Holland is the one helping them do it. In a new short film titled Never stop playing, the Spider-Man actor shapeshifts between characters in a cinematic tribute to the power…

Crafting content that stands out has become a necessity in today’s digital landscape to cut through the noise. If you want to stay ahead of your competitors, increase your engagement, and establish your image as a credible authority and thought leader, quality content is your greatest ally. You don’t need to revise your entire content…

When designing a blog, aesthetics and functionality are paramount. Your blog design influences how readers navigate your content, how long they stay, and whether they return. Creating a clean, purposeful, and engaging experience gives your content a real advantage in a digital space where attention spans are short. Whether you’re launching a brand new platform…

Wearable technology sales reached $95.8 billion in 2023, signaling a fundamental shift in how people track and manage their fitness goals. Data from fitness facilities shows that members using wearables stay engaged 62% longer than those who don’t. For wellness and fitness marketers, this reality demands new strategies that blend technology, personalization, and immersive experiences.…

Everyone wants a piece of Gen Z. From platforms chasing short-form engagement to brands rethinking tone, speed, and authenticity, this demographic is rewriting the playbook for media consumption. Few creators have cracked the code quite like Stephanie Soo. I’m an avid listener of her stories myself. Her way of storytelling is disarmingly effective, thoughtful, clear,…

Stories shape our understanding of health and wellness at a fundamental level. The most successful wellness brands don’t just sell products or services – they tell stories that connect deeply with their audience’s desires for transformation, belonging, and better living. Research shows that brands using strategic storytelling see up to 22 times more memorability than…

Media coverage makes fitness startups stand out in a packed market. Smart PR strategies help new fitness brands build credibility, attract members, and create lasting connections with their target audience. The fitness industry saw a 171% increase in digital engagement during recent years, making strategic PR more valuable than ever for emerging brands. This guide…