Category: Uncategorised

ChapStick is making a serious push to stay relevant in a crowded wellness and personal care market, and it’s starting with a social-first strategy. The legacy lip balm brand has appointed Croud and Born Social as its full-service social media agencies of record (AORs) in the U.S. The move signals a clear pivot. ChapStick wants…

Pay-per-click advertising remains one of the most direct ways to reach potential customers and generate leads. According to recent data from Google Ads, businesses make an average of $2 in revenue for every $1 spent on Google Ads. However, achieving strong returns requires careful planning, ongoing optimization, and a data-driven approach. This guide breaks down…

From Australia to Thailand, the grocery aisle is changing fast. As economic pressure and digital tools reshape buyer behavior, shoppers across APAC are more value-driven than ever. They are prioritizing price, switching retailers, and leveraging promotions to stretch their grocery budgets. A new report from YouGov, The Rise of Value Shoppers: APAC Grocery Retail Report…

Dating app fatigue is real, and Bumble is feeling it. With declining revenue, layoffs, and Gen Z losing patience with endless swipes, the company is rebranding itself around a timeless message: love is worth believing in. This article explores Bumble’s global “For the Love of Love” campaign, the product updates behind it, and what marketers…

TikTok trends can feel like a nonstop race.  They’re crucial for staying relevant, but chasing every trend that comes and goes is exhausting and doesn’t always guarantee results.  For brands targeting Gen Z, Millennials, and younger generations, blending into these customer profiles often means dedicating time and effort to jumping on—or even creating—trends. The good…

When a crisis hits your organization, every second counts. A well-structured crisis communication template acts as your roadmap through turbulent times, helping you respond quickly and effectively to protect your organization’s reputation and maintain stakeholder trust. According to a PwC Global Crisis Survey, 95% of business leaders expect their organization to face a crisis in…

A shift is happening inside ad agencies, and it’s quietly changing the makeup of the industry. Young workers under 25, once a dependable talent pool for entry-level roles, are dropping out of the sector. The data shows this isn’t just a blip. Figures from the U.S. Census Bureau and the Bureau of Labor Statistics show…

Building personal and organizational resilience doesn’t require abundant financial resources or extensive support systems. Research from the American Psychological Association shows that 83% of people report experiencing significant stress, making resilience more important than ever. Small, consistent actions and mindset shifts can create lasting strength, even with limited means. This practical guide will show you…

After nearly breaking the internet with a floral engagement announcement alongside Taylor Swift, NFL star Travis Kelce is now co-headlining a new kind of launch. This time it’s fashion. American Eagle has partnered with the Kansas City Chiefs tight end and his lifestyle brand, Tru Kolors, for a limited-edition 90-piece collection. With drop dates timed…

The Singapore-based FairPrice Group (FPG) just opened its most AI-ambitious outlet yet. It includes smart carts that talk, a digital wine sommelier, and employee-facing content agents that can spin up campaign assets 100 times faster. The launch, done in collaboration with Google Cloud, marks the latest evolution of FPG’s “Store of tomorrow” program and shows…