Category: Uncategorised

Finance and marketing are often seen as two distinct business functions—one focused on numbers, budgets, and profitability, while the other emphasizes brand building, customer engagement, and revenue generation. However, these two disciplines are deeply interconnected and play a crucial role in driving sustainable business growth. A well-aligned finance and marketing strategy ensures that companies allocate…

Swatch has found itself at the center of a cultural backlash after publishing a campaign image in China that many perceived as racially insensitive. The image, which showed an Asian male model pulling the corners of his eyes, quickly drew criticism across Chinese social media platforms. This article explores what went wrong, the fallout Swatch…

Public relations plays a central role in building and sustaining successful functional beverage brands. With the global functional drinks market reaching $129.76 billion in 2022 and projected to grow at a CAGR of 9.5% through 2030, PR professionals face unique challenges in communicating complex ingredient benefits while building consumer trust. This article examines proven PR…

Marketers are watching their organic traffic drop, even when they’re ranking at the top of Google. According to a new study by Fractl and Search Engine Land, 39% of marketers say their website traffic has declined since the launch of Google’s AI Overviews in May 2024. But the culprit isn’t lost rankings. It’s lost clicks.…

Taylor Swift is officially in her Life of a Showgirl era, and so is everyone else. The artist announced her 12th studio album during a podcast appearance with Travis Kelce, sparking the kind of cross-media moment that marketers dream of. Clearly, many have been preparing for this. With just a blurred album cover tease, Swift…

Public relations professionals in the defense technology sector face unique challenges when communicating their organizations’ sustainability initiatives. The intersection of national security concerns and environmental responsibility requires careful messaging that maintains operational security while building public trust. As defense companies invest more resources in green technologies and sustainable practices, effective PR strategies become essential for…

For all the buzz around AI, it turns out customers are still human. Twilio’s 2025 State of Customer Engagement Report makes it clear: brands that obsess over trust and timing, not just technology, are the ones winning hearts and wallets. This article explores the key findings from Twilio’s sixth annual report, including why consumers are…

As Singapore celebrated its 60th year, MILO marked a double milestone with 75 years in the market and a series of campaigns that combined old-school charm with trendy collabs. The beverage brand activated a trifecta of experiences: a throwback MILO van, a Mister Donut flavour drop, and an unexpected adidas partnership. This article explores how…

Public relations plays a vital role in introducing new health technologies to the public, particularly as medical innovations become more sophisticated. PR professionals must balance technical accuracy with clear communication while building trust through strategic partnerships and educational initiatives. A 2023 study by the Pew Research Center found that 81% of Americans say they need…

Gen Z may still live online, but how they interact there is changing fast. The public-facing feeds of Instagram and TikTok are no longer where most of the real connection happens. Instead, this generation is gravitating toward interest-based platforms like Tumblr, Reddit, and Pinterest, where identity and intimacy matter more than reach or likes. This…