Category: Uncategorised

From a strategic review in June 2025 to a US$110 billion agreement in February 2026, the fight for Warner Bros Discovery became one of the most aggressive media bidding wars in recent years. This article traces the full timeline of how Netflix and Paramount Skydance competed for control of WBD, how the offers evolved, and…

When a crisis hits, the first four hours determine whether your organization will recover with reputation intact or spend years rebuilding stakeholder trust. I’ve watched too many executives freeze during those critical moments, paralyzed by the tension between what their legal team demands—silence, controlled statements, liability protection—and what their stakeholders now expect: speed, transparency, and…

OpenAI signing a classified Department of War deal is the headline, but Anthropic refusing similar terms is the real strategic story. For marketers and PR leaders, the Pentagon contract matters. These Department of War AI agreements have been reported as worth up to US$200 million each, placing them among the most high-profile and financially significant…

Artificial intelligence is no longer a sidekick in marketing operations. In 2026, it is central to how modern marketing teams execute, optimize, and scale. Recent industry research shows measurable gains across productivity, conversion rates, and revenue growth for teams using structured AI marketing frameworks. This article explores which AI marketing frameworks are actually driving ROI…

Firmable, an AI-driven sales platform, has secured $14 million in Series A funding to accelerate its global expansion, with a particular focus on entering the US market. Firmable aims to streamline sales workflows by combining proprietary account data, real-time buying signals, and AI-powered automation for sales teams. The funding round was led by Airtree, with…

Profitmind, a US-based AI-powered decision intelligence platform for retailers, has raised $9 million in Series A funding led by Accenture Ventures. The investment will support Profitmind’s efforts to expand its platform globally, enhance product capabilities, and grow its team to meet increasing demand for AI-driven retail decision-making. Profitmind’s platform is designed to help retail teams…

Why AI-Blockchain Convergence Demands a New PR Playbook for Emerging Tech The collision of artificial intelligence and blockchain technology has moved from theoretical promise to operational reality, yet most PR strategies remain trapped in single-technology narratives. When Bitcoin crossed $100,000 in 2024 and AI agents began executing autonomous transactions on public blockchains, the market signaled…

When Toy Story first hit theaters in 1995, Google did not exist and Apple was fighting for survival. Fast forward more than three decades, and Pixar is still expanding the franchise. This time, the conflict is not just about friendship or growing up. It is about AI, screen time, and the creeping sense that technology…

A baby macaque in Japan clinging to an IKEA Djungelskog orangutan plush was never meant to be a marketing campaign. Yet within days, the product sold out across multiple markets, including IKEA Singapore, as consumers rushed to buy the same toy in solidarity with “Punch.” This article explores what made the IKEA and Punch moment…

Gen Z marketing statistics are no longer “trend insights.” They are operating instructions. In 2026, Gen Z is reshaping how people search, shop, stream, discover content, and interact with brands. From TikTok replacing Google to AI tools rivaling traditional search engines, this generation is forcing marketers to rethink everything from media mix to messaging strategy.…