Category: Uncategorised

Accenture Song is rolling out a new measurement platform, Accenture Marketing Investment Navigator, aimed at helping enterprise teams analyze media performance across channels using Amazon Ads signals and AI. The company positioned it as a way to connect ad, CRM, and sales inputs that are often siloed across systems. Accenture described the launch in an…

For a lot of Americans getting pulled into this summer’s soccer obsession, the games are easy to watch but weirdly hard to talk about. You can feel the drama of a match going to “extra time”, but if you’ve never grown up with the sport, the vocabulary can make you feel like you’re only half…

AI is becoming familiar faster than it is becoming trusted. That gap matters for marketers because adoption is easy to misread as permission. A customer who uses a chatbot at work, reads AI summaries in search, or buys a product after an AI recommendation is not automatically asking brands to make every experience more automated,…

Manago AI, formerly SALESmanago, has rolled out a rebrand alongside new agentic AI and conversational workflows aimed at helping ecommerce marketing teams move from analysis to campaign execution faster. The update combines product changes (prompt-based audience building, campaign creation, and automated actions) with a simplified commercial model, signaling that the company is trying to reduce…

Google frames its latest commercial around a deliberately modern question: what if the Declaration of Independence had been drafted as a Google Workspace collaboration. The company shared the concept through its campaign rollout, positioning Docs, Calendar, Meet, and e-signatures as the punchline to a “group project” set in 1776. The more interesting question is not…

Talking about data privacy usually makes people tune out. Permissions, settings, third-party access, all of it can feel like homework. That is why humour can be such a useful bridge: it lets people stay in the conversation long enough to actually learn what a feature does. In China, Apple is leaning into that behaviour in…

Bero is trying to win in a category where people are not just swapping alcohol for “something else,” but building new rituals around workouts, travel days, social hangs, and that whole “balanced lifestyle” identity. That context matters because nonalcoholic beer is getting crowded fast. Bero says it logged nearly US$10 million in sales in its…

Nestlé MILO Vietnam is betting that the smallest details are sometimes the most emotionally loaded, especially when they mirror how a lot of dads show up in real life: quietly, consistently, and without asking to be noticed. That’s the tension the brand is tapping into with “BA CODES OF LOVE,” a Father’s Day campaign built…

Google Pixel has rolled out a global “summer of football” campaign built around the messy, emotional reality of tournament fandom and the moments fans try to capture as they happen. Created with sports specialist creative agency Dark Horses, the work is designed to connect Pixel’s “Ask more of your phone” platform to real-world matchday behavior,…

AI commerce is not just shortening the path from discovery to purchase. It is removing the web page as the place where brands control the order of evidence. That changes the marketing problem. When a shopper asks an assistant what to buy, the brand may not get a landing page visit before the recommendation is…