Category: Uncategorised

Survey data sits unused in spreadsheets because organizations collect numbers without context. Understanding how to extract meaningful insights requires a fundamental shift in approach. Marketing expert Lihong Hicken demonstrates that effective survey analysis now depends on capturing both quantitative metrics and qualitative explanations simultaneously. Short on time? Here’s a table of contents for quick access:…

Pureprofile, an Australia-based provider of digital marketing and data insights solutions, has signed a binding agreement to acquire the assets of CRNRSTONE, a specialist in qualitative research fieldwork. The acquisition, valued at AUD 700,000 and financed through cash reserves, is expected to complete on 1 March 2026. The move strengthens Pureprofile’s qualitative market research capabilities…

Level3AI, a Singapore-based AI company specializing in enterprise customer engagement, has secured US$13 million in seed funding. The round was led by Lightspeed, with participation from BEENEXT, 500 Global, Sovereign’s Capital, and Goodwater Capital. The company plans to use the new capital to accelerate research and development and expand its operations across the Asia-Pacific (APAC)…

The creator economy used to feel like a side hustle universe, half experimental and half chaotic. That phase is over. Content creators now sit at the center of modern brand building, not as accessories to a campaign but as primary drivers of trust, reach, and long term relevance. Brands that still treat creators like interchangeable…

QuadSci, a US-based AI-driven marketing analytics startup, has secured an $8 million Series A funding round led by Crosslink Capital, with participation from Alumni Ventures, Correlation Ventures, and several angel investors. The company aims to accelerate product development and expand its go-to-market teams, focusing on enterprise customers and strategic partners worldwide. QuadSci’s platform analyzes trillions…

OpenAI’s decision to retire GPT-4o is triggering a wave of online protest, existential reckoning, and legal scrutiny, as one of the most emotionally resonant AI models ever released is shut down for good. While OpenAI says the decision is rooted in performance upgrades and shifting user behavior, thousands of fans see something deeper. To them,…

When a customer posts a photo of your kitchen appliance sparking on social media at 9 PM on a Friday, you have about 90 minutes before the story takes on a life of its own. We’ve watched brands lose millions in market value because they treated crisis communications as a reactive scramble rather than a…

Marketing for plumbing rarely fails because ads are bad. It fails when the path from lead to paid job is messy. A campaign can drive calls from Google Business Profile, Local Services Ads, and marketplaces, yet ROI still looks weak when follow-up is slow, scheduling changes are handled manually, and quotes arrive after the prospect…

The ecommerce playbook of the last decade has been simple: be everywhere. But VML’s Future Shopper 2025 report reveals a strategic shift that should make marketers pause. Shoppers still want connected experiences — but they’re increasingly frustrated when brands try to do too much and fail to do it well. This article breaks down why…

While generative tools like ChatGPT have captured headlines, the bigger story in VML’s Future Shopper 2025 report is that shoppers aren’t just passively using AI — they’re beginning to delegate decisions to it. For marketers and retail decision-makers, it’s no longer enough to treat AI as an internal efficiency tool. It’s time to think of…