Poppi has teamed up with Spider-Man: Brand New Day for a colorful animated campaign that puts its soda cans at the center of the action. Created by animation studio Giant Ant, the commercial combines the brand’s product imagery with a stylized world inspired by the entertainment property.
When soda packaging meets superhero storytelling
Rather than relying on a conventional product shot, the creative uses three-dimensional animated cans against bold, saturated backgrounds. Giant Ant describes the project as a collaboration that places two recognizable visual identities in the same frame.
The studio credits Poppi as the client and identifies Giant Ant as director. Eric Pautz and Rafael Mayani led creative direction, while Duncan Patterson served as 3D lead. The production team also included Shawn Hight, Rob Juarez, Nahele Campbell, and Matthew James.
Why the creative approach matters
For a soda brand, a major film collaboration offers an opportunity to move beyond beverage attributes and enter entertainment culture. Here, the product remains central: animated cans act as the visual anchor while the superhero association supplies the larger cultural reference.
The execution illustrates a particular approach to licensed-IP marketing: rather than simply placing a character beside a product, the creative team blends the visual worlds of the brand and the entertainment franchise.
That does not, by itself, establish commercial impact. Giant Ant’s portfolio does not disclose campaign reach, sales results, distribution, or audience response.
A product-first entertainment tie-in
The work highlights how animation can help a packaged-goods brand participate in a film collaboration without losing its own visual identity. The cans remain recognizable, and the campaign’s color-rich treatment supplies the connective tissue between product and franchise.
Giant Ant lists the project as a 2026 commercial. Its portfolio does not specify an exact launch date.
