A green Chicago Blackhawks jersey carries six-pointed stars from the city flag, while a Florida Panthers look borrows the warm stripes of a South Florida sunrise. These are not standard alternate colorways. They are part of Hometown Remix, a new collection built to make 32 NHL clubs look unmistakably local.
Unveiled by the National Hockey League and Fanatics on November 2, 2026, the special-edition program spans on-ice uniforms, fan apparel and headwear. A launch campaign developed with Gravy Films presents the jerseys as objects that unlock the stories of the cities behind them.
In this article: the 32-team collection, the local details stitched into the designs, and how Fanatics is taking the launch from ice to retail.
Hometown Remix turns local identity into design
Fanatics developed the jerseys over two years with the clubs, creating new designs rather than simply applying different team colors. The NHL says this is the first 32-team special-edition program designed and developed by Fanatics since it became the league’s on-ice uniform partner in 2024.
The collection takes recognizable local places, symbols and traditions and translates them into crests, sleeve patterns, lettering and textures. That approach makes a jersey more than a team identifier: it also becomes a wearable reference to a particular city.
What the new jerseys actually show
Chicago’s vivid green Blackhawks design pairs gold shoulder patches with four debossed six-pointed stars on each sleeve, drawing directly from the city flag. The Florida Panthers’ jersey takes inspiration from a graphic beach T-shirt, remixing a throwback shoulder-patch logo and running sunrise colors across the sleeves.
Elsewhere, the Winnipeg Jets place an aurora borealis scene on the hem and blend night-sky blues into pale green sleeves. Toronto’s Maple Leafs use etched leaf-vein detailing on the crest. These varied treatments show how one leaguewide brief can produce different designs without erasing each club’s identity.
From uniform launch to collectible fanwear
The collection was introduced alongside The Fabric of Your Town, Unlocked, a hero film from Gravy Films in which the jerseys are ceremonially revealed in different settings. The film features a cameo by entertainer Fanum, but the jerseys and their civic references remain the central creative idea.
Florida, Chicago and San Jose were scheduled to debut their designs on November 2. The NHL says Hometown Remix uniforms will appear across 261 games during the 2026-27 season, including 19 matchups featuring both teams in their special-edition jerseys.
Fans can also buy Authentic Pro and Premium jerseys, plus hoodies, T-shirts, fleece, outerwear and headwear through Fanatics, NHL Shop and team stores. That retail assortment extends the same local design language beyond game night.
What marketers can learn from Hometown Remix
The useful lesson is that a large collaboration does not need a single visual template to feel consistent. Fanatics kept a shared product format and rollout, then let local references supply the distinctiveness. The result gives each market a reason to recognize its own version rather than simply see another licensed jersey.
The NHL also links the product reveal, an editorial film, on-ice appearances and fan merchandise into one campaign. That creates repeated opportunities to encounter the design, but neither the NHL nor the launch coverage provides sales or engagement results that establish its commercial impact.
Source: NHL official announcement, November 2, 2026; NHL design descriptions, November 2, 2026; Little Black Book, November 3, 2026.
