Pop Secret is turning its popcorn packs into a preview of Marvel Studios’ Avengers: Doomsday. The limited-edition microwave and ready-to-eat packaging features artwork from the upcoming film, accompanied by themed supermarket displays.
Announced by parent company Our Home on October 1, 2026, the US campaign pairs the redesigned packs with an $8 Fandango movie reward and a New York City sweepstakes ahead of the film’s planned December 18 theatrical release.
Movie artwork takes over the snack aisle
The designs appear on select Pop Secret Movie Theater Butter and Homestyle Butter microwave popcorn varieties, and ready-to-eat Movie Theater Butter and Double Cheddar. Participating stores include Kroger, Publix, Target, Walmart, Albertsons/Safeway and Sam’s Club.
Popcorn purchases connect to cinema tickets
Customers who buy three qualifying Pop Secret products can submit their receipt through the campaign website to claim an $8 Fandango movie reward, subject to the promotion’s terms. Participating packs include a QR code directing shoppers to the offer.
The accompanying sweepstakes offers a three-night New York City trip for a winner and guest, while 50 second-prize winners receive Fandango codes, a Pop Secret prize pack and merchandise. No purchase is necessary to enter the sweepstakes.
Why the product makes sense for the collaboration
Popcorn has an existing connection to moviegoing, which gives the licensed packaging a clear purpose. The visual execution is designed to attract attention in the snack aisle, while the reward offers a link from a grocery purchase to the cinema.
The announcement did not provide sales lift, redemption figures or engagement results. Its commercial impact therefore remains unverified.
Source: Our Home via PR Newswire, October 1, 2026.
