Author: admin

Your workforce already talks about work—at dinner tables, on LinkedIn, in coffee shop conversations with old colleagues. The question isn’t whether employees will represent your brand, but whether you’ll equip them to do it well. Official company channels reach a fraction of the audience your team members access daily, and the gap widens every quarter.…

Starbucks is doubling down on pop culture-fueled engagement, this time stirring in a dose of magic. The coffee giant has partnered with Warner Bros. Discovery Global Consumer Products to bring the Harry Potter universe into its coffeehouses across 12 Asia Pacific markets, starting March 23. This article explores how the collaboration blends collectible merchandise, whimsical…

The debate over AI’s impact on jobs just got a new data point. Anthropic has introduced “observed exposure,” a fresh way to measure which occupations are most at risk of being disrupted by AI—especially large language models (LLMs) like Claude. For marketers and business leaders tracking the ripple effects of automation, the key insight is…

BambooBox has raised US$6.6 million in funding led by Peak XV’s Surge to build what it calls a “Managed ABM Operating System” for enterprise revenue teams. The company says the goal is to combine AI-driven orchestration with hands-on execution so ABM programs translate into pipeline outcomes, not just dashboards. The round also included participation from…

AgentMail has raised US$6 million in seed funding led by General Catalyst to build an email provider designed for AI agents. The company is developing an onboarding API that lets software agents create email identities and manage inbox workflows without human setup. The bet is that as agent-based workflows spread across business functions, “email identity”…

The subscription app economy is entering a new phase, and it is not the one most teams expected. While the number of apps is growing at an unprecedented rate, success is becoming harder to achieve, not easier. This article explores what RevenueCat’s latest State of Subscription Apps 2026 report reveals about market dynamics, and why…

Yassir has acquired Kawarizmi as it pushes further into retail media and ad-tech across Europe, the Middle East, and Africa. Yassir is a super app spanning on-demand services and payments, and it is positioning advertising and retail media as strategic growth pillars tied to its first-party user base. Kawarizmi is a French ad-tech firm focused…

AI marketing tools are no longer a nice-to-have. They are quickly becoming the operating system behind how modern marketing teams create content, run campaigns, and make decisions at scale. At the same time, the landscape has exploded. New tools launch every week, categories are blurring, and marketers are left navigating a fragmented stack of platforms…

When executives talk about tokenizing real-world assets, they often lead with blockchain protocols, smart contracts, and oracle networks. But here’s what years of capital markets experience have taught me: the institutions writing the biggest checks don’t care about your tech stack first. They care about solving problems that have cost them millions in inefficiency, locked…

One of the most intriguing ideas in Microsoft’s latest Work Trend Index report is the emergence of a new role in the AI economy: the agent boss. The term refers to employees who oversee AI agents the same way managers oversee human colleagues. Instead of executing every task themselves, they assign work to AI systems,…