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Another AI partnership is aiming to move companies past pilot paralysis. Anthropic and Accenture have announced a multi-year strategic collaboration centered around Claude, Anthropic’s large language model, to help enterprises accelerate AI adoption at scale. The partnership includes a new Accenture Anthropic Business Group, 30,000 trained professionals, developer productivity tools, and industry-specific solutions for high-compliance…

Google has introduced a new shoppable discovery feed in Doppl, the company’s experimental AI-powered fashion app. Designed to help users explore new styles and virtually try on clothes, the feature combines short-form video content with personalized outfit suggestions, all generated entirely by AI. The move signals Google’s latest push into visual commerce and AI-driven retail…

Anthropic just launched Claude Code in Slack, letting developers run full coding sessions directly from chat threads. While the feature is currently a beta “research preview,” the move could reshape how development teams interact with AI. This article explores how Claude Code expands Anthropic’s Slack integration, why collaboration tools are becoming the next frontier for…

The Latin Beauty Consumer & What’s Ahead in 2026 – the Latin beauty consumer is not a trend. She is a growth engine.  According to Circana, Hispanic consumers represent nearly $23 billion in U.S. beauty spend today, accounting for roughly 18% of the total beauty market, and they continue to outpace total market growth across hair,…

Wellness brands face a reckoning. The era of perfectly curated influencer feeds and aspirational lifestyle shots is giving way to something far more valuable: genuine connection. As consumers grow increasingly skeptical of polished advertising and demand transparency in health-related marketing, brands must recalibrate their influencer strategies around authenticity rather than aesthetics. This shift isn’t merely…

The grocery AI race is heating up, and Instacart just placed its bet on OpenAI. As of December 8, the North American grocery tech company has launched a fully integrated shopping app directly inside ChatGPT. Users can now plan meals, browse local grocery items, build a cart, and check out — all within a single…

TikTok is giving its users more ways to connect, collaborate, and co-curate content, just in time for the holiday season. The platform officially launched Shared Collections, a feature that lets people save TikTok videos into folders they can access and organize with friends or family. It also previewed Shared Feeds, a new experience that surfaces…

Paramount just threw a wrench into Netflix’s big win. Days after Warner Bros. Discovery (WBD) agreed to sell its studios and streaming business to Netflix for US$82.7 billion, Paramount returned with a hostile counteroffer worth US$108.4 billion. The bid is not just bigger. It’s also going straight to shareholders, skipping WBD’s board entirely. Paramount is…

Most blockchain marketing fails before it begins—not because the technology lacks merit, but because marketers speak a language their audience doesn’t understand. When you’re tasked with promoting blockchain solutions to mainstream consumers, the traditional crypto playbook becomes your biggest liability. The technical terminology, the assumption of baseline knowledge, the focus on decentralization rather than tangible…

The blockchain industry has weathered multiple storms—from spectacular exchange collapses to regulatory crackdowns that sent markets spiraling. What separates projects that survive these crises from those that fade into obscurity isn’t just technical superiority or funding reserves. It’s the ability to communicate with clarity, accountability, and authenticity when trust hangs by a thread. After years…