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Most of the influencer marketing playbook was written for industries where the biggest compliance question is whether a creator forgot to add #ad. Cybersecurity, fintech, and regulated healthcare B2B companies operate under an entirely different set of rules, and the gap between generic B2B influencer advice and what actually works in these verticals is wide…

Amazon is rolling out an “agentic” ad format for Alexa+ that lets a shopper move from an ad impression to a completed purchase inside a conversational flow, without being sent to a landing page. The company outlined the format as part of its Amazon Ads updates tied to Prime Day, positioning it alongside existing conversational…

JustAI raised $17 million in a Series A round led by Base10 Partners, with participation from Y Combinator and Peak XV Partners, to scale an AI-native platform aimed at enterprise marketing teams. The funding lands as marketing orgs try to increase personalization and experimentation output without adding headcount, while navigating an increasingly fragmented martech stack.…

L’Oréal is expanding its generative AI marketing production system, CreAItech, through a new partnership with OpenAI that it says will support product discovery and creative production at scale. The company outlined the partnership alongside plans for Maybelline to integrate its virtual try-on experience directly into ChatGPT, and it also intends to provide up-to-date product information…

Most people searching for an “event press release template” are thinking about the wrong thing. They want a template for announcing an upcoming conference, summit, or launch event to journalists, something that says “join us at our event on [date] at [venue].” Journalists receive hundreds of these. Almost none result in coverage. The reason is…

The creator economy is consolidating fast. Platforms are being absorbed by holding companies, commerce infrastructure is attracting premium valuations, and new tools are raising seed rounds with a different thesis than the generation before. For brand marketers, tracking this deal flow directly affects which platforms remain independent, how pricing shifts, and whether the tools you…

Samsung is taking its long-running product integration strategy a step further by combining in-film storytelling with a real-world fan experience for Sony Pictures’ upcoming Spider-Man: Brand New Day. Rather than limiting the partnership to product placement, Samsung is extending the movie narrative through an interactive digital campaign powered by its Galaxy ecosystem. @samsungus Founder Ned…

TikTok earns discovery. But discovery is not the same as trust. Gen Z knows the difference. This generation has grown up inside algorithmic feeds, sponsored content labels, and influencer codes that feel more transactional than genuine. They are fast to spot a brand chasing a trend and even faster to ignore it. What actually moves…

Virtual and AI influencers are having a moment. Lil Miquela has nearly 2.5 million Instagram followers. Lu do Magalu has partnered with hundreds of brands. Imma appeared in a campaign for IKEA. The category has generated enough buzz that some marketing teams are quietly asking: should we be doing this too? For B2B brands, the…

Shopify has launched Campaign Autopilot in early access, adding an AI-driven way for merchants to plan, run, and optimize marketing campaigns directly inside the Shopify admin. The feature is designed to coordinate paid and lifecycle channels from a single workflow, with merchants setting budgets and guardrails while the system handles execution and optimization. The release…