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Influencer marketing across Asia is undergoing a structural shift. What was once largely a brand awareness tactic is now becoming a performance channel tied directly to engagement, conversions, and measurable ROI. This change is documented in the State of Influence in APAC 2026 report, which analyzes influencer marketing data across markets including Indonesia, Japan, Singapore,…

Disney+ is leaning into the short-form video trend with the rollout of Verts, a TikTok-style vertical feed designed to help users discover shows and movies faster inside the app. The feature is now starting to roll out to U.S. users on mobile. The move reflects a broader shift across streaming platforms toward scrollable, algorithm-driven content…

Food companies face a reckoning. Consumers demand proof—not promises—that their purchases support planetary health, fair labor, and transparent supply chains. For sustainability managers tasked with translating ESG commitments into revenue growth, the stakes couldn’t be higher. Investors want verifiable metrics. Customers scrutinize every ingredient. The brands winning this moment don’t just talk about values; they…

For decades, organizations have tried to boost productivity by reorganizing departments, flattening hierarchies, or restructuring leadership teams. But those structural changes often fail to address a deeper problem: how work actually flows across the organization. According to McKinsey’s The State of Organizations 2026 report, many leaders now believe that the next productivity breakthrough will come…

When a founder opens an FTC warning letter about a single product claim, the immediate question isn’t just “How do I fix this?” but “How did I miss it in the first place?” For executives running home wellness brands—whether you’re selling aromatherapy diffusers, sleep aids, or eco-friendly air purifiers—the stakes have never been higher. A…

AI-generated music is quickly becoming part of modern advertising workflows. Brands can now create original soundtracks instantly, reducing the need for studio production, licensing negotiations, or custom compositions. But how do audiences feel about hearing AI-created music in ads? A new Adobe Express survey of 850 consumers and 205 marketers sheds light on consumer attitudes…

Artificial intelligence is transforming how content is created, distributed, and personalized. From AI-written articles and synthetic influencers to automated video editing and personalized playlists, brands now have unprecedented tools to scale content production. But one question continues to shape marketing strategy: How does Gen Z feel about AI-generated content? As the first generation to grow…

adidas Originals is once again putting its Superstar sneaker at the center of a cultural moment. For Spring 2026, the brand has launched a cinematic campaign starring Actor Samuel L. Jackson, alongside a cross-generational lineup of musicians, athletes, and creators shaping today’s culture. This article explores how adidas Originals is using storytelling, celebrity influence, and…

McDonald’s CEO Chris Kempczinski probably didn’t expect his burger bite to spark a mini social media showdown among rival fast-food chains. But after a carefully staged video of him tasting the new Big Arch burger drew criticism online, competitors quickly stepped in with their own CEO-led responses. In a social feed dominated by creators, even…

A single viral TripAdvisor thread can erase months of marketing investment in hours. For travel brands operating in an era where traveler opinions spread faster than any paid campaign, the ability to monitor, respond, and shape online sentiment in real time has shifted from competitive advantage to survival requirement. Marketing directors at mid-sized operators now…