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Public relations plays a central role in creating successful wellness events for supplement brands. Through strategic event planning, partnership development, and influencer collaborations, PR professionals help supplement companies build authentic connections with health-conscious consumers. According to industry research, 73% of consumers trust brands more after participating in their wellness events, making these gatherings powerful tools…

It’s official: marketers are sounding the alarm on attention. According to LinkedIn’s 2025 B2B Marketer Sentiment Research, a staggering 94% of marketers in Singapore say that grabbing and holding audience attention is now their top concern. And it’s not just a regional blip—it reflects a global shift in how B2B buyers behave and what they…

The Importance of Transparency in Defense Technology PR Public relations in defense technology requires a careful balance between openness and security. Defense technology companies face mounting pressure from stakeholders, regulators, and the public to provide transparent communication about their operations, safety standards, and environmental impact. According to a 2023 Edelman Trust Barometer report, 85% of…

Bose is doing what few brands dare: it’s turned off paid search ads across roughly half of its U.S. markets. The goal? To see if those clicks are actually bringing in new customers — or just capturing people who were already ready to buy. Chief Marketing Officer Jim Mollica dropped the news during this year’s…

Artificial intelligence and virtual technologies are reshaping health tech public relations at an unprecedented rate. According to recent data from O’Dwyer’s PR, 64% of healthcare organizations now report AI’s direct impact on their business success. The integration of AI-powered tools, virtual events, and global communication strategies has become essential for healthcare organizations looking to maintain…

DHL’s 2025 E-Commerce Trends Report sheds light on how global consumer expectations are reshaping the way brands approach online retail. From AI-powered shopping assistants to social commerce dominance and the rising stakes of sustainable logistics, the report reveals a retail landscape in flux. For marketers, this isn’t just trendspotting—it’s a strategic to-do list. This article…

While TikTok’s fate in the U.S. remains a political football, the platform’s ad tech is anything but stagnant. The entertainment giant is rolling out significant updates to Smart+, its AI-powered campaign tool, just eight months after launch. This article explores TikTok’s latest Smart+ upgrades—from goal-based bidding and advanced targeting to mandatory search ad bundling—and what…

When a cyber incident strikes an organization, the spotlight immediately turns to its executive leadership. The way executives communicate during these critical moments can mean the difference between maintaining stakeholder trust and suffering long-term reputational damage. Research shows that 60% of customers lose confidence in organizations that experience data breaches, making clear and effective executive…

Language-learning app Duolingo and coffee chain Luckin Coffee have joined forces in Singapore with a co-branded campaign that puts both flavor and fandom front and center. The limited-time collaboration, launched on 7 July, introduces a Pandan Coconut Latte, gamified merchandise, and a dose of playful social teasing. This article explores how the two brands are…

With more users testing AI-powered search engines like Perplexity and ChatGPT, the SEO game is changing fast. So is Google losing dominance in search? The answer is: Yes According to Statcounter, Google’s global search share has dipped below 90% in most of 2025, with Bing, Yandex, and AI-native tools like ChatGPT Search gaining traction. That’s…