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MG Motor Australia has launched a new national campaign aimed at tightening the link between “EV” and the MG brand in a market where more automakers are competing for mainstream consideration. The work was created by Elevencom and runs across TV, outdoor, cinema, radio, and digital. MG has outlined the campaign details in an official…

Most B2B marketing teams have a CRM. Most have a marketing automation platform. Most have a paid media workflow. What most do not have is a coherent, purpose-built influencer marketing stack that connects creator activity to pipeline outcomes. Instead, they have a spreadsheet for tracking outreach, a platform login they rarely use, and a gut…

The National Basketball Players Association has launched Plyrs Untd, a consumer-facing commercial brand designed to manage name, image and likeness (NIL) rights for NBA players and structure player-led brand partnerships. Positioned as a replacement for the NBPA’s previous business-to-business arm Think450, Plyrs Untd is set up to combine licensing, content, merchandise, experiences, and collaborations under…

Coach has rolled out &Coach, an always-on storytelling platform built around Gen Z co-creation, creators, and culture-shaping public figures. The company framed the initiative as a way to move away from fixed luxury campaign narratives and toward more personal, “unfiltered” moments across participants’ lives. View this post on Instagram A post shared by Coach (@coach)…

B2B brands spent the first three months of 2026 leaning harder into creator marketing than at almost any point before it, and the moves from the quarter show where that investment actually went. Rather than one-off sponsored posts, the most visible activity centered on sustained, sponsored creator series on LinkedIn and a March infrastructure overhaul…

In the high-stakes world of PR and digital marketing, agility is often the only competitive advantage that remains. When a trend breaks on social media or a client needs an emergency ad-spend pivot, the old guard of agency finance, centralised credit cards and manual reimbursement forms, becomes a significant bottleneck that no amount of talent…

WordPress VIP says new survey findings point to a messaging problem for brands trying to benefit from AI-driven discovery: explicitly labeling something as “AI” can reduce trust with a large share of consumers. The company outlined the results in its official announcement, based on a survey of 2,000 respondents conducted in April, including 800 enterprise…

Warner Bros. Discovery is upgrading its ad-tech stack with expanded agentic AI capabilities, supported by its cloud partner Amazon Web Services. The shift is positioned as a move away from siloed internal workflows toward a more automated, data-driven ad buying and measurement setup. The company has framed the initiative around using AI agents across media…

TikTok’s US ownership deal closed in January 2026, bringing an Oracle-led algorithm retraining and tighter AI disclosure rules with it. For B2B brands running influencer campaigns on the platform, this is not a reason to pause, but it is a reason to update your compliance checklist and hold your performance benchmarks a little more loosely…

Loyalty used to be something brands could keep earning after a customer arrived. The next version may be decided before the brand gets a visible touchpoint at all. As AI assistants move from answering questions to comparing options, applying preferences, and eventually completing purchases, loyalty becomes less like a program a customer joins and more…