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Loyalty used to be something brands could keep earning after a customer arrived. The next version may be decided before the brand gets a visible touchpoint at all. As AI assistants move from answering questions to comparing options, applying preferences, and eventually completing purchases, loyalty becomes less like a program a customer joins and more…

Durex has named content creator Sean Solo as the face of its premium condom range, Durex 001, as the brand looks to build long-term awareness across Malaysia and Singapore. View this post on Instagram A post shared by Durex Singapore (@durexsingapore) The company outlined the partnership and rollout in an official announcement, positioning Durex 001…

Pinterest is working with SM Entertainment to publish official boards tied to Hearts2Hearts’ comeback for its second mini album, Lemon Tang, aiming to turn fandom visuals into planning-friendly inspiration. The company framed the move as part of how K-pop fans already use Pinterest for outfits, beauty looks, and fan projects, with the details outlined in…

As FIFA continues enforcing strict sponsorship and venue branding rules during the 2026 World Cup, brands affected by those restrictions are finding creative ways to turn limitations into marketing opportunities. The latest example comes from Gillette, whose name has been temporarily removed from Gillette Stadium as the venue operates under the FIFA-approved name “Boston Stadium.”…

Most B2B marketing teams treat employee advocacy and influencer marketing as two line items competing for the same budget, or worse, as two names for the same thing. They are neither. One runs on credibility the brand already owns. The other runs on reach the brand has to rent. Brands that pick one over the…

Your content might rank well on Google and still be completely invisible to AI. That is the uncomfortable truth behind generative engine optimization (GEO). As ChatGPT, Perplexity, and Google AI Overviews become primary discovery channels for buyers, the rules for content visibility have shifted in ways that traditional SEO audits simply do not capture. According…

Wayflyer has acquired Conjura, an AI-driven ecommerce analytics platform, as it looks to speed up development of AI-enabled tools for small business customers. The deal folds Conjura’s data-unification and natural-language analytics capabilities into Wayflyer’s roadmap, tying operational and marketing performance data more directly to funding and growth decisions. Financial terms were not disclosed. Table of…

Adzymic has launched its AgenX Creative Agent, positioning it as a subscription-based “Agent as a Service” (AaaS) approach for teams looking to move from manual ad production workflows toward agent-to-agent execution using open protocols. The company outlined the launch in an official announcement, framing AgenX as an extension of its dynamic creative optimisation (DCO) capabilities…

AI personalization is no longer just a creative or CRM workflow. It is becoming a question of where customer data lives, who is allowed to query it, and which systems can turn that signal into action. That shift changes the marketing operating model. A campaign team can tolerate some manual friction when people are still…

Hyundai has launched its “Next starts now” integrated marketing campaign in the US ahead of the FIFA World Cup 2026, built around a hero film featuring Son Heung-min and a surprise appearance by Boston Dynamics’ Atlas robot. The company framed the work as an effort to connect football, culture, and mobility under one platform that…