Author: admin

Gen Z doesn’t just buy products. They buy into brands that reflect their values, voice, and community. That’s why generation Z branding goes beyond clever campaigns—it’s about showing up with purpose, ethics, and real talk. Additionally, Gen Z places a strong emphasis on social responsibility. This generation actively supports brands that align with their values,…

Forget hushed boutiques and doormen. Luxury’s latest power move isn’t about keeping people out—it’s about inviting them in, with intention. This article explores how brands like Burberry, Louis Vuitton, and Coach are leveraging pop-up experiences to reframe exclusivity—meeting today’s consumers in unexpected places while keeping the luxe factor intact. For marketers, it’s a lesson in…

Oakley is entering the AI glasses arena in a new partnership with Meta, launching a high-performance wearable tech line aimed at creators, athletes, and lifestyle-forward consumers. This article explores the Oakley Meta HSTN smart glasses: what’s in the product, how it compares to Meta’s existing wearables, and why marketers in fashion, sports, and tech should…

In today’s rapidly evolving digital landscape, mastering AI marketing skills is no longer just an advantage—it’s a necessity for staying ahead. This article offers a comprehensive guide to the essential skills needed for AI marketing, highlights top training programs, and provides valuable resources for continuous learning. By understanding and leveraging these tools and techniques, marketers…

Open-source video generation model developer Lightricks is celebrating another industry first, with its latest update dramatically extending the duration of AI-generated clips, from just 8 seconds to as long as 60 seconds. The new capability, available for all versions of its flagship LTX Video (LTXV) model, also integrates an improved autoregressive video engine, enabling AI-generated…

Netflix is betting big on experiential marketing—and this time, it’s doing it in full dystopian style. To promote the first three seasons of its global hit Squid Game, the streamer rolled out immersive fan events across key Asian cities, transforming local landmarks into real-life game arenas. From parades in Seoul and AR jump rope in…

Major corporate crises have shaped how organizations respond to catastrophic events, providing valuable insights for business leaders and crisis management professionals. From Johnson & Johnson’s swift response to the 1982 Tylenol tampering incident to more recent cases like Tesla’s handling of discrimination lawsuits, these situations offer practical lessons in crisis management, communication, and organizational resilience.…

To help you stay ahead, we’ve compiled over 50 powerful AI marketing statistics that reveal how brands, marketers, and consumers are adapting. Use this AI marketing data to benchmark your strategy, uncover trends, and identify growth opportunities. The future of AI in marketing 2025: trends, tools and strategies: The global AI in marketing market is…

Meta is doubling down on generative AI, and this time, it’s giving advertisers more creative firepower. Announced during the Cannes Lions Festival, Meta unveiled a new slate of gen AI features under its Advantage+ platform—ranging from image-to-video generation to branded sticker CTAs. While Meta has been gradually weaving AI into its advertising stack, this update…

The 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report spotlights a critical yet often overlooked player in B2B purchasing decisions: the hidden buyer. These internal influencers—spanning finance, legal, compliance, procurement, and operations—may not be the end users or signatories, but they wield significant power in shaping outcomes. Notably, over 40% of B2B deals stall due to…