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Google is rolling out a fresh wave of AI-driven marketing tools just as retailers and brands gear up for the holiday season. The company’s latest announcement centers on AI Max, a new beta feature that powers search ads inside AI summaries rather than just keyword matches. The move signals Google’s determination to anchor advertising directly…

In the battle for mobile screen time, ByteDance’s enterprise tech arm BytePlus has found a new ally: the rising short-form K-drama platform Soonshot. The two have joined forces to deliver AI-personalized, bite-sized Korean dramas to fans across Southeast Asia and beyond. This article explores how Soonshot is fusing AI, fandoms, and K-culture to build a…

Public relations sits at the intersection of brand storytelling, media engagement, and audience connection for lifestyle conferences and summits. As these events become increasingly competitive and sophisticated, PR professionals must master multiple disciplines – from crafting compelling narratives to measuring tangible results. The most successful lifestyle events combine authentic storytelling with strategic media outreach, while…

Amazon just took another big step in the agentic AI race, this time aimed at helping sellers automate the grind of eCommerce management. In a move that could reshape how marketers and brand operators manage their presence on Amazon, the tech giant has upgraded its Seller Assistant tool into a fully-fledged AI agent. This 24/7…

Amplitude just dropped a bold roadmap for where AI is headed, and what it spells out isn’t just another hype cycle. The 2026 AI Playbook, backed by insights from execs at Amplitude, Glean, and Factory, outlines six predictions that could reshape how marketing, product, and tech teams work together or fall behind. This article breaks…

The lifestyle conference industry stands at a turning point as attendee expectations shift toward personalized, tech-enabled experiences. Physical events now blend with digital touchpoints, creating rich opportunities for connection across multiple channels. Marketing teams face fresh challenges in reaching both in-person and virtual participants while maintaining consistent messaging and memorable moments for all. This evolution…

Anthropic is stepping into the advertising spotlight with its first major campaign for Claude, the company’s flagship AI assistant. Titled “Keep Thinking,” the brand campaign casts Claude as a thinking partner for problem solvers in tech, research, and business. This marks a turning point in how top AI players market themselves. With OpenAI making a…

Social responsibility stands as a defining factor for wellness and fitness brands seeking to build authentic connections with their audiences. Modern consumers demand more than just products and services – they want to support companies that demonstrate clear commitments to sustainability, ethical practices, and community health. Leading fitness companies like Lifetime Fitness, Patagonia, and Planet…

Just as Apple geared up for its iPhone 17 launch, Google made its move with a playful Instagram video starring Pixel and iPhone in a field of chickens. The Pixel 10 Pro ad doubles as a cheeky jab at Apple and a showcase of Google’s AI tool, Gemini. The video opens with iPhone failing to…

Novacap set to take Integral Ad Science private in US$1.9 billion deal Private equity firm Novacap is set to acquire ad verification company Integral Ad Science (IAS) in a transaction valued at about US$1.9 billion. The deal would take IAS private, positioning Novacap to oversee a business that has become a cornerstone in digital advertising’s…