Author: admin

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Veritus, a US-based fintech startup, has secured US$10.1 million in seed funding to accelerate the rollout of its voice-first AI agent platform for lenders. The round was led by Crosslink and Threshold, with participation from Emergence Capital, Surge Point, Cedar Capital, and Rebel Fund. The company, founded by Joshua March and former Divvy Homes engineers,…

GOcxm acquires Emotive Technologies to add predictive AI to retail execution

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GOcxm, a provider of retail execution and consumer engagement solutions for global CPG brands, has acquired Emotive Technologies, the company behind the Apex AI-powered consumer insights and decision intelligence platform. The move brings predictive modeling, simulation, and behavioral-science-trained AI directly into GOcxm’s Shopper Engagement and Execution Platform, aiming to help brands turn data into actionable…

Meta starts charging for WhatsApp AI bots in Italy

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A new move by Meta is putting a price tag on AI chatbots in Italy and possibly signaling bigger changes ahead for marketers leaning on WhatsApp for automated customer interactions. Starting February 16, developers running AI chatbots on WhatsApp in Italy will have to pay a fee for each non-template response sent to users: US$0.0691…

PR Strategies for Litigation Investigations

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When enforcement actions hit your desk, the legal battle represents only half the war. The other half plays out in boardrooms, newsrooms, and trading floors—where investor confidence, regulatory goodwill, and executive careers hang in the balance. General counsels who treat public relations as an afterthought to legal strategy consistently watch their companies bleed market value…

Inside TikTok’s U.S. restructure, new owners, same risks?

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TikTok’s ongoing saga with U.S. lawmakers just took another sharp turn. ByteDance, the app’s Chinese parent company, has officially set up a separate American entity, TikTok USDS Joint Venture LLC, to operate the platform in the United States. This move isn’t just a cosmetic shift. It’s the result of mounting political pressure and a 2024…

Google reinvents Chrome with AI agent features and Gemini sidebar

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Google just dropped its most significant Chrome update in years, and it’s powered by AI. In response to rising competition from AI-first browsers like Arc, Perplexity, and Opera, Google is rolling out a revamped Gemini assistant that transforms Chrome into more than just a web viewer. With AI taking center stage, the world’s most popular…

Privy acquires Sendlane to strengthen its position as an ecommerce growth platform

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Privy, a US-based email and SMS marketing platform focused on ecommerce, has acquired Sendlane, another player known for its hands-on, service-first approach to customer support. The move is part of Privy’s ongoing strategy to build a unified, human-centric platform for growing ecommerce brands, following its previous acquisition of Emotive. Financial terms were not disclosed. For…

ActiveCampaign acquires Feedback Intelligence to strengthen AI evaluation

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ActiveCampaign, a US-based marketing automation platform, has acquired Feedback Intelligence, an AI-native analytics startup. The move is designed to accelerate ActiveCampaign’s ability to turn conversational data into actionable insights for its autonomous marketing engine, Active Intelligence. While the financial terms were not disclosed, the deal brings new AI evaluation capabilities and a specialized team into…

Ibexa unifies five martech brands into orchestration platform

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Ibexa, a European digital experience and martech vendor, has unified five brands—Actito, Qualifio, Quable, Raptor, and the new Cohesivo CMS—into a single marketing orchestration platform. The move aims to address the growing complexity and fragmentation of marketing stacks, offering marketers a more integrated way to manage campaigns, data, and content across channels. The unified platform…

Apple’s new Creator Studio Pro taps AI to assist, not replace, creatives

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