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Infobip, a global cloud communications platform, is set to launch AgentOS, an AI-native orchestration layer designed to automate and personalize customer journeys at scale. The new platform, building on Infobip’s existing AI Agents, aims to unify marketing, sales, and support touchpoints across more than 15 integrated channels, including SMS, WhatsApp, email, and voice. AgentOS reflects…

As brands look for ways to turn legacy IP into fresh, cross-generational engagement, the LEGO Group’s latest collaboration offers a masterclass in nostalgia-driven marketing. To mark 75 years of Peanuts, LEGO has unveiled its first-ever brick-built Peanuts set: LEGO Ideas Peanuts: Snoopy’s Doghouse. This article explores what the launch means beyond fandom. From community-powered product…

The Salvation Army is stepping into the metaverse with the launch of “Thrift Score,” billed as the world’s first digital thrift store on Roblox. The experience, which went live on Feb. 19, is designed to engage Gen Z and Gen Alpha audiences where they already play, shop, and express themselves. This article explores what “Thrift…

MrBeast buying a fintech startup. Hollywood studios firing off cease-and-desist letters to ByteDance over its new AI video model, Seedance 2.0. And a viral AI-generated clip of Brad Pitt fighting Tom Cruise circulating online. These are not random headlines. Together, they signal a deeper shift in the creator economy and the AI marketing landscape. As…

The beauty industry is experiencing a structural shift in how consumers discover, evaluate, and purchase products. Traditional search behaviors are giving way to platform-native discovery through TikTok and AI-powered tools, while aspirational founder stories lose ground to ingredient transparency and clinical validation. For marketing executives managing multimillion-dollar budgets, this isn’t just another trend cycle—it’s a…

Audi is accelerating into Formula 1 with more than a new factory team. It is launching a lifestyle strategy designed to extend the brand far beyond the racetrack. The global drop of the adidas x Audi Revolut F1 Team collection on 19 February signals how seriously Audi is treating F1 as a cultural and commercial…

Fraud protection rarely makes headlines. It is technical, largely invisible and only becomes relevant when something goes wrong. That is exactly the tension Mastercard is addressing with its new Protected Monsters campaign across Southeast Asia. Developed with Sticky Monster Lab and McCann Singapore, the initiative turns complex payments security into playful, shareable storytelling. This article…

Bluecore, a New York-based retail marketing technology provider, has introduced Marketing Agent, an AI-powered analyst and operator designed to help retail marketers move from performance analysis to action in seconds. The new solution, built into BluecoreAI, delivers instant diagnostics, structured performance snapshots, and actionable recommendations grounded in unified retail data. Marketing Agent aims to address…

Capillary Technologies, a Bengaluru-based provider of AI-powered loyalty and customer engagement solutions, has announced the acquisition of SessionM, a Boston-based loyalty and engagement platform previously owned by Mastercard, for $20 million. The deal is set to strengthen Capillary’s global presence in the customer relationship management (CRM) and loyalty sector, expanding its reach across retail, hospitality,…

VoiceLine, a Munich-based provider of voice-first AI solutions for field sales teams, has secured a €10 million (about $11.8 million) Series A round to accelerate the adoption of its hands-free CRM automation platform. VoiceLine aims to address the persistent challenge of manual data entry and fragmented workflows for frontline sales professionals, offering a system that…