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Google has lowered the eligibility threshold for Search profiles to 10,000 followers, making the feature available to a wider group of U.S. publishers and creators. The company also added multi-brand management from one login and redesigned how articles appear on profile pages. The changes make Search profiles more useful as a publisher-controlled identity and distribution…

LIONS said on September 17 that Spikes Asia will become LIONS Asia from 2027, ending a regional identity that has lasted nearly four decades. The first LIONS Asia Festival of Creativity and Asia Lions Awards will take place in Singapore in September 2027. The announcement is more than an awards-show rename. It brings APAC’s creative…

A coffee range can be difficult to make memorable when every product is fighting for attention at the same time. NESCAFÉ is trying a different route in Indonesia: make four flavours behave like four personalities. Its new six-month campaign with Indonesian girl group no na assigns each member to a different NESCAFÉ drink, then carries…

Google is moving one of its shopping AI agents into a new place: the ad unit itself. The company is inviting eligible U.S. retailers to test Business Agent within YouTube ads, giving viewers a way to ask product questions and receive tailored answers without leaving YouTube. The beta arrives alongside two connected commerce updates. Google…

Flipkart has made a Big Billion Days ad that is almost five minutes long at a moment when most campaign teams are trying to get to the point in six seconds. The length is not the interesting part. The structure is. For its 2026 festive push, Flipkart built ‘Luck Badal Sakta Hai, Yahan Kuch Bhi…

Google Ads is reportedly giving some advertisers a new way to see how their weekly media spend and click volume compare with a group of businesses it classifies as peers. It sounds like a useful antidote to looking at an account in isolation. But it also creates a more awkward question: when the platform that…

Some supermarkets compete on price. Others compete on convenience. Pangdonglai has managed to make people travel for the supermarket itself. Recent reporting from Sixth Tone describes long queues outside its stores in Xuchang and shoppers coming from other provinces. That makes the crowd easy to treat as the story. But the more useful marketing question…

For a live-service game, a collaboration only really becomes interesting when players recognize it as part of the world rather than a temporary ad. Overwatch is now testing that idea for a third time with LE SSERAFIM, bringing the K-pop group back into the game with another round of themed skins, challenges and a BlizzCon-linked…

There is a reason brand worlds in games keep showing up around back-to-school season: younger audiences are already spending time in these spaces to hang out, compete, and explore identity, not just to “play a game.” Carrefour is tapping that behaviour by using Fortnite as a way to make its behind-the-scenes food jobs feel like…

Limited-edition gaming collabs usually live or die on aesthetics: does it look good on a desk setup, and does it feel like something a fan would actually keep around. The interesting part here is that the “fan signal” is not just a printed graphic. It’s baked into the way the products look when they’re powered…