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TEAM LEWIS has been appointed as Lazada Malaysia’s public relations agency of record following a competitive pitch, taking on a remit that covers media relations, press office management, campaign amplification and thought leadership. The account is already active, with TEAM LEWIS Malaysia supporting communications for Lazada Malaysia’s 6.6 Super WOW Sale campaign. For Lazada, the…

Encore AI has raised new Series A funding and rebranded from Insait IO, positioning itself as a revenue-focused alternative to AI agents built mainly for support deflection. $30 million Series A led by Team8, Planven, and The Garage will support global deployment of Encore AI’s enterprise platform. The company is pitching a pointed idea: customer…

Google is again forcing marketers to look beyond the visible ad product. The more revealing signal is not simply that its search business remains large, or that Gemini is being tied more directly to commercial results. It is that advertising, AI, and cloud infrastructure are starting to look less like separate businesses and more like…

Every growing e-commerce brand hits a wall where standard store templates start feeling tight. Your head of growth wants a custom product builder. Your design lead wants smooth page transitions. Meanwhile, your lead developer keeps staring at site speed scores with a headache. Naturally, someone drops “headless commerce” into Slack, and suddenly everyone wants to…

Being “too smart to pay dumb” is the kind of line people repeat because it sounds like a clapback and a personal rule at the same time. It taps into a very online mood: nobody wants to feel played by fine print, hidden fees, or plans that somehow cost more every year while offering the…

Hallyu, the Korean Wave, is no longer just a culture story. It is an export engine with category-level winners and losers, and a measurable link between content consumption and downstream demand for consumer goods and tourism. A new “Study on the Hallyu Ecosystem” from the Korean Foundation for International Cultural Exchange and South Korea’s Ministry…

There is a specific kind of celebrity partnership that fans treat less like an ad and more like a collectible moment: a teaser clip, a new “visual,” a fit check, and a brand suddenly showing up in timelines where it usually does not. HiteJinro has now leaned into that energy by naming BTS member V…

Spider-Man fans do not just show up for the movie. They show up for the feeling of being part of a massive, shared obsession, where tiny personal details (favourite scenes, eras, characters, vibes) matter as much as the blockbuster moment itself. Sony Pictures Canada and Spotify are leaning into that behaviour with an in-app experience…

Ventureburn’s 2026 AI statistics roundup points to a familiar pattern: spending and experimentation are accelerating faster than confidence. Amazon’s capex peaks at $200B in 2026, while Google and Microsoft reach $190B each, signalling how infrastructure buildout has become the real “go-to-market” battle for AI. The more interesting question is not whether companies are using AI…

A public relations plan template is useful only if it turns strategy into decisions people can execute. For B2B marketers and PR teams, the point is not to fill a neat document with goals, audiences, messages, and channels. The point is to make sure every pitch, press release, spokesperson briefing, executive post, and campaign report…