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AI labeling in video ads does not appear to reduce key brand and ad performance metrics, based on results from MediaScience’s “AI Labeling Impact Study” across 900 U.S. participants. The study’s timing matters because disclosure requirements are expanding, including New York’s law focused on “synthetic performers,” and the EU AI Act’s labeling obligations for select…

Hiway raised approximately ¥300 million ($1.9 million) in a Series A round to expand its AI-native CRM focused on automating agency and partner sales operations, bringing total funding to ¥465 million ($3.0 million). The product focus matters for B2B marketers and revenue teams that rely on indirect, multi-tier distribution, where inquiry handling, quote generation, and…

Media buyers are starting to see the ad platforms themselves publish “MCP servers”, connectors designed to let AI agents query campaign data and tools through a standard interface. In practice, this is less about a new dashboard and more about how programmatic reporting, QA, and optimization tasks could be triggered through natural-language workflows. Google has…

Marketing leaders are not short of AI tools. They are short of operating capacity. That distinction matters because the next phase of AI adoption will not be won by the teams that buy the most agentic software, launch the most pilots, or announce the most ambitious transformation plan. It will be won by teams that…

Infomedia has completed the acquisition of Veact in Europe, adding Veact’s data activation and predictive service marketing capabilities to its automotive aftersales software portfolio. Financial terms were not disclosed. Veact is based in Munich and says it works with more than 1,000 dealership sites across EMEA, while Infomedia says its solutions are used by over…

Gartner says 62.6% of media spend in 2026 is going to conversion and awareness, up 10% from 2024. The details were outlined in the company’s newsroom post, based on its 2026 CMO Spend Survey. The same data set points to a tension many marketing leaders are now living with: budgets are moving toward channels and…

Close has made Chloe, an AI sales agent embedded directly inside its CRM, generally available for customers in the U.S. and Canada across all plans. The company positions the release around automating outbound and inbound phone work, qualification, follow-up, scheduling, and CRM updates without adding a separate tool. In beta, Close says Chloe was used…

Getting your company covered does not have to cost anything upfront. Free press release distribution services give founders and solo marketers a way to build online visibility, earn backlinks, and test their messaging without committing budget to paid wire services that start at US$110 per release. But free distribution comes with real limits. The platforms…

Netflix has published guidelines for production partners on when and how generative AI tools can be used in productions made for the platform, including a framework to assess use cases and manage risk. The guidance frames AI as creator-led, with guardrails around copyright, data handling, and the use of AI to replicate talent performances or…

2X has acquired Knownwell to combine subscription-based B2B go-to-market services with an AI layer focused on agentic workflows and commercial intelligence across marketing, sales, and customer success. The transaction values the combined company at more than US$400 million, and includes a leadership change with Knownwell founder David DeWolf appointed CEO while 2X founder Dom Colasante…