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2X has acquired Knownwell to combine subscription-based B2B go-to-market services with an AI layer focused on agentic workflows and commercial intelligence across marketing, sales, and customer success. The transaction values the combined company at more than US$400 million, and includes a leadership change with Knownwell founder David DeWolf appointed CEO while 2X founder Dom Colasante…

Hasbro has launched an AI studio called Sixth Wall to more tightly govern how its characters are used in AI-enabled experiences, including voice and interactive applications. The company outlined the launch in an official newsroom announcement. A central part of the move is a new licensing model Hasbro calls “behavioral licensing,” designed to define how…

Mile Marker has acquired LIFT in a move aimed at tightening the link between media execution and performance-oriented creative across digital and offline channels. The combined business will operate under the Mile Marker name, with headquarters in New York City and West Coast operations based in San Francisco, where LIFT was previously headquartered. Table of…

TikTok content types are the distinct video formats brands use to reach, engage, and convert audiences on the platform. The best-performing types in 2026 include educational how-to content, UGC-style and creator-led video, behind-the-scenes storytelling, trend participation with a brand-specific spin, and episodic series formats. Performance varies by objective: some formats drive reach, others drive saves…

AI press release writing tools are software applications that use large language models to generate structured press release drafts from a prompt or brief. For a startup founder or solo marketer, they represent a shortcut past the blank page, turning a bullet-point summary of your announcement into a formatted, publish-ready draft in under five minutes.…

Indosat Ooredoo Hutchison is positioning AI as a core skillset in SheHacks 2026, with a target to reach 27,000 women-led micro, small, and medium-sized enterprises (MSMEs) over the next six months. The program is designed around practical AI use in day-to-day business work, including marketing, content creation, customer insights, operations, and financial management, supported by…

Apple’s latest privacy campaign makes a simple point: the internet is watching more than most people realize. Through a new global campaign called “Clingers,” the company visualizes online trackers as intrusive characters who physically follow users around the web, reinforcing Apple’s long-standing position that privacy should be a default, not a feature. Created with TBWAMedia…

RainFocus has upgraded Base Webinar to connect real-time webinar engagement signals to a single Global Attendee Profile, with the aim of reducing data silos between virtual and in-person event programs. The update centers on faster activation of engagement data into common martech systems, plus in-platform production tools for running webinars without relying on separate broadcast…

Most marketing teams deploying AI agents run into the same wall: they can show that the tool is busy, but they cannot show that it is working. Activity metrics pile up while leadership asks a different question: what is this actually returning? Measuring AI agent ROI in marketing workflows is not the same as measuring…

Mile Marker has acquired LIFT, bringing a performance content and creative team into its omnichannel media agency model to tighten the link between media execution and conversion-focused creative. The combined company will operate under the Mile Marker name, headquartered in New York City, with West Coast operations based in San Francisco. Mile Marker positions the…