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Most marketing teams deploying AI agents run into the same wall: they can show that the tool is busy, but they cannot show that it is working. Activity metrics pile up while leadership asks a different question: what is this actually returning? Measuring AI agent ROI in marketing workflows is not the same as measuring…

WPP has launched Hex, a studio inside WPP Production designed to help clients and internal teams close practical AI skills gaps in creative and marketing execution. The studio starts with about 50 creative technologists drawn from WPP’s Creative Tech Apprenticeship program, with many coming from backgrounds outside traditional advertising. The company outlined the studio’s remit…

DoorDash is expanding its ads business with new premium placements, offsite activation via Symbiosys, and a partnership with LiveRamp focused on clean room measurement. The company outlined the updates in an official newsroom post. The combined move targets two common friction points in commerce media: proving incrementality using privacy-centric data collaboration, and giving brands more…

Indeed’s latest brand campaign signals a major repositioning for one of the world’s largest hiring platforms. The company is moving beyond its identity as a traditional job board and leaning into a future where AI-powered matching, rather than keyword-based searching, drives hiring outcomes. The new global campaign, “Jobs Need People,” arrives as both employers and…

Walker Sands has acquired RevPartners to expand its revenue operations (RevOps) and go-to-market (GTM) engineering capabilities across CRM architecture, demand orchestration, and managed RevOps services. RevPartners will operate as “RevPartners, a Walker Sands company,” and the combined organization cites more than 250 employees. Strategically, the deal adds deeper HubSpot and Clay implementation expertise to Walker…

Minerva has publicly launched an AI platform designed for consumer marketing teams, alongside a $20 million funding round and a collaboration with OpenAI. The product pitch is straightforward: unify fragmented first-party customer data, enrich it with additional consumer context, and then use AI agents to run marketing workflows, from data preparation through modeling, activation, and…

Creative Edge has completed the integration of NeigerDesign & Strategic Marketing, bringing the branding and HubSpot-focused agency into the Creative Edge organization under an agreement effective August 1, 2025. NeigerDesign operated under its existing name during the transition, with the combined firm now presenting a unified set of services spanning branding, HubSpot implementation, marketing automation,…

Seventy percent of CMOs say becoming a leader in AI is a key goal for 2026, yet only 30% say their organizations have the infrastructure needed to achieve it, based on Gartner survey data. The gap matters because it suggests many teams are trying to scale AI adoption before their data, governance, and operating model…

Meta is rolling out its customer support AI bot, now called Meta Business Agent, globally inside WhatsApp Business, with availability also expanding to Instagram DMs. The move positions WhatsApp as more than a messaging channel by adding automated support and sales workflows that can run inside existing customer conversations. For marketers and SMB operators, the…

As FIFA World Cup 26 approaches, Coca-Cola is closing out its global “Feel it all” campaign with a film that leans heavily into one of football’s most emotionally charged experiences: the VAR check. The new spot, “No better feeling,” positions the brand not around the game itself, but around the emotional rollercoaster fans experience while…