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impact.com, with Cube and dentsu, has put a sharper shape around Southeast Asia’s next commerce question: AI is becoming useful earlier in the shopping journey, but people still matter when the decision gets risky. The latest ecommerce influencer and affiliate marketing research points to a market where ChatGPT, Gemini, Claude, marketplaces, creators, reviews, publishers, retail…

AI creative is making production easier and brand management harder. The old problem was getting enough assets made. The new problem is making sure every asset still carries the same memory of the brand when production has been spread across internal teams, agencies, templates, tools, prompts, local markets, and automated workflows. That changes the value…

Ziggo is leaning into a familiar truth of football culture: fandom is loud, communal, and way more fun when a brand can show up with a character people actually remember. Mascots work when they feel like part of the ritual, not a bolt-on logo with a punchline. In a new campaign, Ziggo partnered with Not…

Coffee Meets Bagel Worldwide (CMB) is betting that the next era of dating apps is less about endless swiping and more about helping people get from “we matched” to “we actually met.” The company shared the update in an official announcement. At the center of the refresh is “CMB 2.0,” a redesigned experience with new…

Coca-Cola is tightening up how it looks across packaging, retail, equipment, and digital touchpoints, rolling out a refreshed global visual identity system across more than 200 markets. The details were outlined in the company’s official announcement. The change is less about a “new Coke” moment and more about making sure every interaction still reads as…

A single old photo can hit harder than any glossy campaign when the internet decides it means something. In the lead-up to the FIFA World Cup 2026 final, a 2007 image of a young Lionel Messi bathing a baby Lamine Yamal resurfaced and went viral, not because it was new, but because fans treated it…

A press statement is the short, on-record message a PR team gives when the organization needs to respond, clarify, or set a public position without issuing a full announcement. It is useful when journalists, customers, employees, partners, or regulators need a clear line from the company, but the moment does not justify a longer press…

If you were alive for dial-up, CRT TVs, and a bedroom that felt like your entire universe, “1996” is less a year and more a vibe. It is the kind of nostalgia that does not just reference the past, it recreates the feeling of living in it, down to the tech clutter and the pre-social-media…

Adobe Express published a survey-based study on YouTube Shorts length, based on responses from 507 creators with at least 1,000 subscribers, detailing how duration correlates with views, shares, click-throughs, saves, and subscriber growth. The details were outlined in the company’s official announcement. The headline result is simple: creators most often associate under-30-second Shorts with better…

When two “family memory” machines overlap, the creative basically writes itself. People do not just eat Kraft Mac & Cheese or squeeze Heinz ketchup. They pair it with movie nights, theme-park days, and the kind of small routines that turn into inside jokes and nostalgia later. That is the emotional lane this new tie-up is…