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Omnicom Media Group is using AI automation to sharpen a larger argument about the future of the agency business: if repetitive media work becomes easier to automate, agencies need to prove value somewhere else. Ralph Pardo, CEO of Omnicom Media Group North America, framed that shift around capability rather than scale. His point is not…

Passionfroot has raised fresh Series A funding to expand its AI-powered platform for creator-led B2B marketing, with U.S. growth and product automation at the center of the plan. $15 million Series A Passionfroot says the round was led by Insight Partners, with existing investors Creandum, Supernode Global, and s16vc also participating. The company sits in…

Burson Singapore has been appointed communications agency for The Kallang Group following a competitive pitch, adding a high-profile sport and entertainment destination brief to the WPP-owned communications network’s local portfolio. The mandate covers earned media, proactive media relations, corporate and executive thought leadership, and issues and crisis management. For The Kallang Group, the appointment is…

Kraft Heinz is betting on something families already do without thinking: pairing everyday food rituals with the stories they love. If you have ever watched a kid “play movie” at the dinner table, you already understand the emotional logic behind this partnership. The company shared the update in an official announcement, outlining a long-term strategic…

The fastest way to make AI imagery feel less “made for a screen” is to give it a physical setting that people immediately understand. A billboard that looks like it is carved into a building reads like a visual prank you can stumble into on your commute, not a tech demo you have to opt…

Backgrounders solve a quiet but expensive PR problem: journalists often need context before they can use your pitch, but they do not have time to reconstruct your company history, category claim, product details, executive background, and proof points from scratch. A good backgrounder gives them that context in one clear, factual asset. For B2B PR…

AAA Club Alliance is betting that the strongest brand stories do not start with the crisis moment, they start with the ordinary life moments people want to feel confident in. In its new “The Start of Something Good” campaign developed with Fred & Farid US, the organization positions AAA as more than roadside rescue, and…

Convenience stores are built for speed, but shoppers do not always want a purely transactional stop. In Singapore, the more interesting battle is increasingly about whether a quick visit can still feel like a small “find”, whether that is a new snack, a limited-edition collectible, or a surprise app reward. 7-Eleven Singapore is pushing into…

Ad agencies are discovering that AI adoption has a second bill: the cost of proving the work was worth automating. The shift is showing up in small workflow decisions and large commercial debates at the same time. Dollar Shave Club chief brand and innovation officer Laura Higgins moved from open-ended experimentation across Claude, ChatGPT, Higgsfield,…

Walt & Company has been named public relations agency of record for Sabre, giving the Silicon Valley technology PR agency a corporate communications and media relations brief tied to one of travel technology’s more complicated positioning jobs. The assignment is narrow in the sense that it is an account win, not a restructuring, acquisition, or…