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Hyundai is turning its FIFA World Cup 2026 sponsorship into something much bigger than a traditional sports marketing campaign. The automaker has launched “Next Starts Now,” a global initiative that combines football stars, emerging athletes, robotics, creator content, fan experiences, and cultural storytelling under a single brand platform. At the center of the campaign is…

MoEngage has launched Merlin AI Custom Agents, positioning the feature set around marketer-defined guardrails, step-by-step activity visibility, and an open Model Context Protocol (MCP) server for connecting with external AI systems. The release targets a common adoption blocker for agentic marketing workflows: teams want automation, but they also need auditability, controllable permissions, and the ability…

A new Cloaked study reveals a growing contradiction in AI adoption: Americans continue using AI-powered platforms while simultaneously taking active steps to limit the personal data those platforms can access. The survey of 1,009 U.S. adults found that only 18% trust AI companies to keep their personal data secure, yet most respondents remain active users…

Zendesk has appointed Tifenn Dano Kwan as chief marketing officer as it looks to scale global demand for its AI customer service products. The hire lands as Zendesk positions its product roadmap around an “autonomous service workforce,” including agentic messaging and AI agents for voice and email, and as it points to accelerating AI bookings.…

Vaseline has named BLACKPINK star JENNIE as the Global Ambassador for its body care collection, marking a new step in the brand’s effort to position body care as a core part of modern beauty and wellness routines. The partnership centers on confidence, self-expression, and healthy-looking skin, with JENNIE fronting campaigns for Vaseline’s Gluta-Hya and Pro…

Most marketers discovered AI through content. They used it to draft blog posts, generate social copy, or speed up email sequences. That is a reasonable starting point, but it leaves a lot of value on the table. Campaign planning is where AI actually changes the economics of marketing. It is the upstream work that determines…

Aircall has acquired Piper AI, adding revenue intelligence and sales workflow orchestration capabilities to its customer communications platform. The aim is to move beyond capturing and summarizing calls and messages toward automatically updating CRM data, flagging deal risk, and triggering next steps across the full sales cycle. For go-to-market teams, the acquisition matters because sales…

DuckDuckGo is doubling down on a growing trend: users who want search results without AI-generated answers. As traffic to its AI-free search experience continues to rise, the privacy-focused search engine has launched new browser extensions that make its no-AI search mode easier to access and set as the default search experience. The move comes at…

Duolingo is giving former learners a second chance. As part of a month-long global campaign tied to the birthday of its mascot Duo, the language learning platform is allowing eligible users to restore their longest lost streaks, something its community has been requesting for years. The move is more than a goodwill gesture. It reflects…

Salesforce has launched AI marketing agents designed to help teams build pipeline, generate content, and run campaigns with shared customer and business context across its platform. The release positions “agentic” workflows as an execution layer for marketing operations, where agents assist with lead qualification, content production, and goal-driven campaign optimization as customer behavior changes. Table…