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Walt & Company has been named public relations agency of record for Sabre, giving the Silicon Valley technology PR agency a corporate communications and media relations brief tied to one of travel technology’s more complicated positioning jobs. The assignment is narrow in the sense that it is an account win, not a restructuring, acquisition, or…

If you live in Singapore, a convenience store run is usually a low-stakes routine: grab a drink, settle a snack craving, tap-and-go, done. But the behaviour 7-Eleven is leaning into is slightly different: people still want speed, they just also want the tiny thrill of finding something new. In that context, 7-Eleven Singapore has rolled…

Holding statements are one of the few PR assets that matter most before anyone wants to write them. A holding statement is a short, pre-approved crisis message that acknowledges a situation, names what is known, explains what the organization is doing, and tells people where to expect updates while facts are still being confirmed. For…

Isla and YPF are tapping into a very specific kind of national emotion: the post-World Cup feeling where a sports icon stops being “just” a player and becomes a shared memory people carry around. Isla and YPF “Thank You Messi” film campaign For Argentinians who watched Lionel Messi finally lift the World Cup as captain,…

Hosting culture is having a moment again, but the vibe has shifted. People still want the “cute drinks on the counter” energy, they just do not want the part where you’re stuck measuring five ingredients while everyone else is having fun. In that context, Cutwater is leaning into the idea that the best “host cocktail”…

Tracksuit has acquired Sydney startup Hall, adding AI visibility measurement to its brand tracking platform as marketers start asking a new question: how does a brand appear when discovery happens inside ChatGPT, Gemini, and similar AI systems? The move folds Hall’s technology into Tracksuit’s existing product so marketers can see how their brands appear in…

CTM has added attribution support for OpenAI Ads and introduced AskCTM, an AI agent designed to answer performance questions from campaign and call data inside its conversation analytics platform. The July 20 announcement puts CTM in a familiar martech lane: helping marketers prove whether a new traffic source is creating qualified conversations, not only clicks.…

Delphi has merged with 393, the technology PR agency it backed in 2024, folding the sister shop into one London-based brand and reputation consultancy. 15 people and GBP2 million (about US$2.7 million) is the current scale signal attached to the combined Delphi business, according to the announcement details shared around the merger. The move is…

There’s a very specific kind of excitement that hits when a trip goes unexpectedly well: you land, you unlock your phone, and you immediately start telling someone the whole story. Not the brochure version, the real one. The little details, the surprise upgrades, the “wait, listen to this” part. Cathay Pacific is building its latest…

The second a major sports final ends, the internet does what it always does: it tries to turn the moment into a punchline, a flex, or a shareable screenshot before the timeline moves on. Spain’s 1-0 World Cup win over Argentina triggered that familiar scramble, where the celebration is not just on the pitch, but…