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New research from EXTRA Gum suggests Gen Z may be the UK’s most self-conscious digital generation. According to a survey of 2,000 adults, 69% of Gen Z respondents say they frequently overthink day-to-day matters, compared to 63% of millennials and just 38% of baby boomers. The findings paint a picture of a generation constantly analyzing…

Sitecore has acquired Scrunch, adding AI-search monitoring and “answer engine” optimization capabilities to its digital experience platform stack. The move targets a fast-emerging marketer problem: buyers are increasingly forming preferences inside AI-generated answers before they ever visit a brand’s website, which raises the stakes for how brand messaging is interpreted, summarized, and cited by large…

KC Green, creator of the “This is fine” meme, has reached an agreement with AI startup Artisan after criticizing the company for using a version of his artwork in advertising. The dispute highlights a practical risk for AI and B2B marketing teams: recognizable creative references can create brand attention quickly, but they can also trigger…

If you’re reading this article, we bet that you’re new to the game. Welcome to the world of freelancing and buckle up because the journey is bumpy but highly rewarding and satisfying. Let’s start by talking about how the future of work is changing now. Lately, there are a lot more people taking up more…

As brands compete for attention in increasingly crowded media environments, LEGO is taking an unexpected route: comedy. Ahead of World Play Day on June 11, the LEGO Group has launched a global campaign starring Jason Momoa, positioning play as an essential life skill rather than just a childhood pastime. Created by Our LEGO Agency and…

Lokam AI has raised $350,000 to expand an AI-driven platform aimed at helping auto dealerships improve service retention and create more repeat vehicle sales opportunities. The funding is positioned around scaling product capabilities that use dealership and customer data to trigger personalized outreach. The pitch sits in a familiar dealership problem: many stores have large…

Artificial intelligence dominated conversations at The Ortus Club’s B2B Marketing Summit in Singapore, but not in the way many might expect. Instead of focusing on AI hype, many of APAC’s senior B2B marketers spent their time discussing the limits of automation and the growing value of authentic human perspectives. Held at Marina Bay Sands on…

YouTube is bringing generative AI deeper into its platform with the launch of Ask YouTube, a conversational search experience designed to help users discover content through natural language questions instead of traditional keyword searches. The feature combines text answers, Shorts, long-form videos, and highlighted clips into a single response, creating a more interactive way to…

Anua has announced Kendall Jenner as its first-ever global brand ambassador, marking a major milestone for the Korean skincare company as it continues its rapid expansion across the U.S. and international beauty markets. The partnership launches alongside a global campaign focused on Anua’s PDRN Collagen Glow Facial Serum Spray, a product the company says is…

Salesforce signed a definitive agreement to acquire Contentful, aiming to add a native, composable content layer that helps Agentforce and Customer 360 assemble and deliver personalized experiences across channels. The transaction is expected to close in the third quarter of Salesforce’s fiscal year 2027, subject to regulatory approvals and customary closing conditions. The strategic logic…