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AnyMind is trying to make live streaming influencer marketing look less like a one-off creator activation and more like a measurable media workflow. Its new AnyCreator Stream product brings creator-side analytics, brand campaign discovery, and campaign earnings into one place, while connecting the marketer side to AnyMind’s existing AnyTag influencer marketing platform. That matters because…

For most of Kylian Mbappé’s career, the swoosh was part of the picture. Nike had sponsored him since he was a child, and its Mercurial boots followed him from teenage prodigy to Real Madrid star. Now the logo is changing, but the more interesting part of the move is not the logo. Mbappé has joined…

Starbucks has found a way to make a celebrity music collaboration live beyond a launch film or limited drink. It is turning Jay Chou’s songs into objects people can bring into their everyday coffee routines. The latest example is the Jay Series, which launched in Hong Kong on September 17. The merchandise uses familiar parts…

UGG is using IVE’s Jang Wonyoung for something more specific than celebrity reach. The contrast between her public image and the campaign setting is doing part of the product work. For its 2026 fall/winter Born to Feel campaign, UGG places Wonyoung in relaxed, everyday imagery built around comfort and self-expression. That is a noticeable shift…

When an uncomfortable race moment turns into a full internet pile-on, the conversation stops being about performance and starts being about what a brand is willing to stand beside. That is the messy reality of sports culture in 2026, where a clip can outrun any official clarification and the comment section becomes judge and jury.…

TRIP is building a celebrity campaign around a problem that sounds simple but is hard to dramatize: calm means something different to everyone. In its Calm in the Chaos campaign, the functional beverage brand puts Kendall Jenner, Joe Jonas and Madeline Argy into different versions of overload before sending each of them to a personalized…

Amazon Ads is bringing a more agentic way of working to Australian advertisers. At its second local upfront, the company outlined a stack that lets self-service buyers build, optimise and analyse campaigns through natural language, connect outside AI tools to Amazon’s advertising systems, and adapt Prime Video creative using audience signals. The announcement is less…

A press release can be perfectly written and still fail at the last step: the email that delivers it. Journalists do not experience your announcement as a neat internal workflow. They experience a subject line, a sender name, a few lines of context, and a decision about whether the story deserves more attention. That makes…

Luxury live shopping is usually sold as entertainment with a checkout button. TikTok Shop’s latest U.S. luxury-resale numbers point to a more useful explanation: live video works because it lets buyers inspect expensive secondhand products before committing. In this category, the seller is not only creating demand. The seller is answering the questions that stand…

Coach’s new Fall 2026 campaign is built around a familiar Gen Z idea: what you wear, what you listen to and where you spend time all say something about who you are. The interesting part is not the idea itself. It is how Coach is trying to make all of those identity signals work inside…