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Health apps sit on millions of phones, downloaded with good intentions but rarely opened after the first week. The problem isn’t a lack of information—patients know they should track their medications, monitor their blood pressure, or complete their physical therapy exercises. The problem is that traditional digital health tools treat behavior change as a simple…

The New York Times just added a Watch tab to its main app, introducing a vertical video feed built for mobile-first storytelling. The swipeable format brings together short-form video from across the company’s media portfolio and reflects a deeper shift: The Times is now treating video as a core part of its product, not a…

If you’re banking on generative AI to improve your customer experience in 2026, think again. According to Forrester’s newly released 2026 B2C Marketing, CX, and Digital Business Predictions, one-third of companies will hurt customer trust by rolling out genAI-powered self-service tools that backfire. This article breaks down Forrester’s key predictions and explains why marketers, CX…

Sora 2 was supposed to mark a new chapter for OpenAI, a video-generation tool that promised limitless creative possibilities. But less than two weeks into its launch, the platform is already facing backlash for surfacing antisemitic content created by users. Several videos generated using Sora’s AI tools, including some with stereotypical portrayals of Jewish individuals…

Health technology companies face a paradox: the more personalized their solutions become, the more universal their approach to branding must be. AI-driven healthcare promises precision medicine tailored to individual needs, yet the marketing strategies behind these innovations often fail to account for the cultural contexts that shape how patients understand health, trust medical advice, and…

Consumers are tired of miracle claims and mythologized skincare. Now, one of the industry’s most vocal skeptics is calling it out. The Ordinary, known for its ingredient-first approach, has launched a campaign called “The Periodic Fable.” It serves as a counter-narrative to overhyped skincare language, introducing a “scientific table with zero science.” The chart features…

We Are Social just dropped a timely new report titled Winning Fans & Feeds in APAC, offering a closer look at how sports fandom is morphing across the region. The takeaway? APAC’s sports audiences aren’t just spectators anymore—they’re cultural remixers, creators, and consumers who move between passions, platforms, and communities with fluidity. With over half…

Tiffany & Co. is betting big on emotional branding again this holiday season. Its newly launched 2025 campaign, titled Love is a gift, enlists house ambassador Anya Taylor-Joy in a sweeping global film that connects luxury, gifting, and emotional storytelling in true Tiffany fashion. Shot across Los Angeles, New York, London, and Tokyo, the campaign…

AI chat isn’t just for customer support anymore. PayPal has teamed up with OpenAI to bring seamless payments and commerce directly into ChatGPT, enabling users to discover and buy products without ever leaving the conversation. This article explores what’s behind the PayPal-OpenAI deal, how the integration works, and what the new agentic commerce model means…

The fintech conference space has become a battleground where differentiation means survival. With hundreds of summits competing for the same audience of decision-makers, sponsors, and media attention, event marketers can no longer rely on recycled playbooks. The pressure to deliver measurable ROI—whether through attendee acquisition, sponsor satisfaction, or media pickup—has never been higher. What worked…