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Financial technology startups face unique challenges when entering the market. Building trust with consumers while navigating complex regulatory requirements demands a sophisticated public relations approach. The fintech landscape has grown increasingly competitive, with thousands of new companies vying for attention from consumers, investors, and media outlets. A strategic PR campaign can make the difference between…

The New York Times is putting AI to work in its newsroom, but not to churn out copy. Instead, the editorial team is experimenting with AI as a behind-the-scenes tool for tackling giant, complex datasets that would be impossible for reporters to handle on deadline. Zach Seward, the Times’ editorial director of A.I. initiatives, leads…

Another major publisher is taking Google to court. Business Insider has filed an 89-page lawsuit accusing the tech giant of unlawfully monopolizing the digital advertising ecosystem, claiming it has systematically suppressed competition and diminished publisher revenue through its tightly integrated ad tech stack. This article explores the key allegations, places them in the broader context…

Digital public relations has become a defining force in fintech success, with data showing that strategic PR campaigns can increase brand visibility by up to 68% and directly influence customer acquisition rates. Financial technology companies now allocate significant portions of their marketing budgets to digital PR initiatives, recognizing that targeted media coverage and influencer partnerships…

Forget serene product shots or feel-good montage ads. Apple just blew up a pirate ship to prove a point. The Cupertino tech giant dropped a cinematic one-minute spot titled “The ultimate pro” to launch its iPhone 17 and iPhone 17 Pro. But the real story here isn’t just visual flair. The campaign anchors on a…

Every company needs to protect its image and stay relevant. One of the simplest tools to do that is a press release — a short, structured announcement meant to attract media attention. But format alone doesn’t get coverage. Journalists only bite if it sounds like a story worth telling. A product launch. A corporate move.…

In 2025, B2B marketers are expected to increase their budgets, with 65% reporting budget increases in 2024 and anticipating further growth in 2025. Interestingly, 51% of these marketers are facing less ambitious KPI demands, suggesting a shift towards more sustainable and realistic marketing goals.  Additionally, the adoption of AI in marketing is on the rise.…

A new white paper by GrowthOps sounds the alarm on the growing disconnect between social media’s original purpose and its current state. Titled “Putting the social back into social media,” the report highlights how once-intimate platforms have become algorithm-driven, artificial, and increasingly distrusted by users. For marketers, this shift isn’t just academic. The paper lays…

Google is rolling out a fresh wave of AI-driven marketing tools just as retailers and brands gear up for the holiday season. The company’s latest announcement centers on AI Max, a new beta feature that powers search ads inside AI summaries rather than just keyword matches. The move signals Google’s determination to anchor advertising directly…

In the battle for mobile screen time, ByteDance’s enterprise tech arm BytePlus has found a new ally: the rising short-form K-drama platform Soonshot. The two have joined forces to deliver AI-personalized, bite-sized Korean dramas to fans across Southeast Asia and beyond. This article explores how Soonshot is fusing AI, fandoms, and K-culture to build a…