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Marketing directors in hospitality face a brutal truth: guests scroll past another perfectly lit lobby shot in seconds. What stops the scroll? A chef’s hands kneading dough his grandmother taught him to make, a housekeeper’s handwritten note that saved a anniversary, a farmer delivering heirloom tomatoes at dawn. Stories rooted in real people, authentic culture,…

What started as an April Fool’s joke quickly turned into a viral brand moment for IKEA Singapore. IKEA Singapore took its most forgettable tool, the Allen key, and gave it a glow-up, reintroducing it as the ALLËNKI, a grungy necklace that can still tighten your furniture. Yes, it sounds ridiculous. That’s exactly why it works.…

Singapore’s regulator has put X and TikTok under intensified scrutiny, signaling a broader shift in how governments are holding platforms accountable for harmful content. For marketers, this is not just a policy update, it is a reminder that platform risk, brand safety, and audience trust are becoming deeply intertwined. This article explores what triggered the…

Tofu has raised $12 million in Series A funding led by SignalFire, as it pushes a unified, AI-driven workflow for B2B marketers running multi-channel campaigns. The company’s pitch is straightforward: enterprise GTM teams have too many disconnected tools, and campaign execution slows down as handoffs multiply across systems. The round also included participation from HubSpot…

Supermetrics has acquired Relay42, expanding from marketing data integration and reporting into real-time customer data activation. The combination is aimed at teams that want performance reporting and first-party customer activation to sit closer together, rather than being managed in separate systems. Relay42 brings a real-time customer data platform focused on unifying customer data and enabling…

AI has made it easier than ever to scale email marketing. But while teams are producing more content, they are not necessarily getting better results. In fact, new data suggests the opposite may be happening. A recent Adobe Express survey of 1,007 US consumers shows that the biggest driver of email engagement is not personalization,…

In the age of shrinking newsrooms and algorithmic news feeds, most stories don’t get covered—and it’s not just about writing better press releases. Data shows that over 95% of media pitches are rejected, even before a journalist reads past the subject line.  For today’s B2B marketers and PR pros, cracking the code of newsworthiness isn’t…

Paid advertising costs keep climbing, but your budget doesn’t. If you’re managing marketing for a pet brand right now, you’re facing a familiar squeeze: Facebook CAC hovering around $47, leadership demanding you cut paid spend by 20%, and the nagging question of how to maintain visibility when every dollar counts. The answer isn’t another influencer…

Samsung is doubling down on experiential marketing, this time by embedding its Galaxy ecosystem directly into one of the world’s biggest cultural moments. Its new global partnership with BTS World Tour ARIRANG is not just about sponsorship visibility. It is about turning live entertainment into a product demo at scale. 0:00 /0:30 1× This article…

Crexi has launched Market Analytics, an AI-assisted product designed to generate commercial real estate market reports in minutes instead of hours. The tool blends Crexi’s proprietary transaction and marketplace activity with third-party sources, aiming to reduce manual research and report-building for brokers, owners, and investors. The product sits inside Crexi’s existing platform, where users already…