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Two Zara advertisements have been banned by the UK’s Advertising Standards Authority (ASA) after an investigation concluded the images irresponsibly portrayed “unhealthily thin” models. This ruling, announced in August 2025, adds to the mounting scrutiny fashion brands face around body image and advertising ethics. This article explores what happened, how Zara responded, and what strategic…

Artificial intelligence stands at the forefront of pharmaceutical innovation, promising to slash drug development timelines from a decade to mere months. Yet the success of AI-powered drug discovery hinges not just on technical capabilities, but on effective communication that builds understanding and trust among stakeholders. Public relations professionals face a unique challenge: translating complex AI…

AI is no longer a buzzword—it’s your marketing team’s new secret weapon. With the AI market projected to reach US$1.3 trillion by 2030 , businesses are rapidly adopting AI to enhance their marketing strategies. In fact, 69.1% of marketers have already integrated AI into their operations , leveraging its capabilities to analyze data, optimize campaigns,…

In 2025, Google I/O announced a hundred new things, the majority of them being updates of the already existing or the launch of new AI products in the Google ecosystem. The most influential addition to Google’s evolving search experience is AI Mode, now being rolled out across the world, starting with the US and UK.…

For marketers, creators, and business professionals, writing isn’t just a task. It’s a superpower. Whether it’s crafting persuasive copy, scripting a pitch deck, or organizing thoughts for a strategy doc, a daily writing habit sharpens communication, fuels creativity, and boosts clarity. But here’s the problem. The momentum fades fast. One week you’re riding high on…

A new study reveals how AI is impacting career and education decisions across America, especially for Gen Z. Gen Z isn’t just using AI to cheat on homework or write TikTok captions anymore. According to new research from Southeastern Oklahoma State University, this generation is increasingly relying on tools like ChatGPT to decide what to…

Miniso is going full fandom. The global lifestyle retailer just announced that Chinese boyband Teens in Times (TNT) will serve as its new global brand ambassador. The move signals a major brand play to strengthen appeal with younger audiences across Asia and beyond. The partnership was revealed through a playful animated Instagram reel featuring TNT…

Instagram is making another play in the attention economy, rolling out three new features that borrow from its fiercest rivals: TikTok and Snapchat. The updates include a repost button for feed posts and Reels, a Friends tab to spotlight content from connections, and a map feature for location sharing within messages. The move signals Instagram’s…

If you want to understand what drives Gen Z in 2025, forget stereotypes and start looking at what actually moves them: mental health, creator-driven content, community-based gaming, and a revived love for Y2K culture. With more than half of Gen Z experiencing mental health challenges and a growing desire to live life as the “main…

Social media has reshaped how financial brands connect with customers, yet many fintech companies overlook their most powerful marketing asset: their employees. Research shows employee-shared content generates 8 times more engagement than content shared through brand channels. When employees advocate for their company on social media, they create genuine connections that build trust – particularly…