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Marketing agencies are resigning their roles as client-first agents. By 2026, the old model of dedicated creative partners will give way to a more complex, commercial structure. Agencies are evolving into product resellers, media merchants, and tech integrators — not just service providers. That’s the warning from Forrester’s latest “Predictions 2026: Marketing Agencies” report, which…

Mobile learning app Duolingo is taking a new swing at brand advertising, but this time it’s without the annoying interruptions. The company just launched Duolingo Ads, a mobile-first platform featuring playful, character-led formats designed to feel more like entertainment than distraction. This article explores what the launch means for marketers, what sets the platform apart,…

Beer brand 1664 is making a cinematic pivot, and it’s bringing Robert Pattinson along for the ride. The French lager just announced the actor as its new global ambassador, with a visually ambitious campaign on the way in 2026. Directed by Brady Corbet, known for arthouse films like The Brutalist, the campaign promises to reframe…

Public relations plays a vital role in the board game industry, where success often depends on building strong communities and generating authentic buzz. Small publishers and independent game creators face the challenge of standing out in a market that releases over 4,000 new titles annually. PR strategies like community game nights, influencer partnerships, and active…

The US is wired, literally. According to Meltwater’s 2025 Global Digital report, 93.1% of Americans are online, mobile broadband has hit 100% of mobile connections, and over 73% of the population now uses social media. But while the top-line numbers are impressive, the story beneath the surface is even more important for marketers looking to…

The Brooklyn Tech Expo brought together founders, engineers, and marketers to explore what’s next at the intersection of innovation, entrepreneurship, and artificial intelligence. Across panels and keynotes, one theme stood out: the future of technology depends as much on human curiosity as it does on machine intelligence. From helping traditional industries embrace generative AI to redefining…

Advertising Week New York 2025 brought together marketers, brand leaders, and innovators to explore the future of influence, purpose, and performance. Across packed rooms and buzzing hallways, one theme emerged: the next evolution of advertising isn’t just about reach; it’s about resonance. From purpose-driven storytelling to retail media ecosystems and AI-fueled creativity, this year’s panels underscored…

In a move that blends snack-time rituals with performance culture, OREO has partnered with K-pop girl group BABYMONSTER for a limited-edition Southeast Asia campaign. The launch introduces more than just a new cookie flavor. It repositions the iconic ‘Twist, Lick, Dunk’ routine as a full-blown fan experience, complete with music, dance, and offline activations. @oreo_indonesia…

A digital marketing audit provides a systematic way to assess your online marketing efforts and identify opportunities for improvement. Marketing professionals who conduct regular audits gain valuable insights into their campaigns’ performance, audience engagement, and return on investment. According to a 2023 study by Gartner, companies that perform quarterly digital marketing audits see an average…

Meta is launching a paid subscription in the UK that lets Facebook and Instagram users over 18 opt out of ads. Starting soon, users will receive dismissible notifications offering the choice to subscribe or continue using the free, ad-supported experience. The move aligns with recent guidance from the UK’s Information Commissioner’s Office (ICO), as Meta…