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There’s a specific kind of energy that hits when a fandom crossover feels like it was built for screenshots. Fortnite has trained players to look for those moments: the instant your locker becomes a mood board, and your squad is suddenly roleplaying without trying. Epic Games is leaning into that collectible culture with a new…

Kraft Heinz is adding $100 million to its turnaround plan, with most of the incremental investment concentrated on marketing as it targets at least 6% of net sales for marketing in 2026. The company framed the shift as both a spend increase and a discipline change: fewer, higher-impact media partnerships, tighter measurement of direct sales…

Big film releases do not just live in theaters anymore. They spill into streetwear group chats, sneaker rumor accounts, and the kind of collector culture where “limited for one week” is basically a siren. Cactus Jack is leaning into that behaviour with a collaboration tied to Christopher Nolan’s The Odyssey and IMAX. Details were shared…

Nielsen has agreed to acquire DoubleVerify in an all-cash deal valued at about US$2.15 billion, bringing audience measurement and digital ad verification under one ownership structure. The transaction would give Nielsen a broader role in how advertisers judge media, not only by who an ad reaches but also by whether the impression appears in a…

An influencer campaign report should do more than prove that posts went live and collected engagement. It should tell leadership what the campaign changed, which creator and content choices caused that movement, how confident the team is in the data, and what decision should follow. That standard matters even more in B2B, where creator content…

Christopher Nolan fans have a specific relationship with time. It is not just a theme in his films, it is the thing you end up thinking about after the credits roll, then debating online later when you try to explain the plot to a friend. That’s why Hamilton using Nolan’s latest film, The Odyssey, to…

Snapchat has published new guidance on how brands can use humor to connect with younger audiences, positioning comedy less as a “tone” and more as a social behavior marketers need to understand. The details were outlined in the company’s Snapchat for Business post. The research was conducted with Omnicom Advertising, surveying more than 6,000 social…

Sneaker culture has always been bigger than performance. It’s music videos and movie scenes, “first pair” memories, and the feeling of finally finding the exact colorway you’ve been hunting for. It’s also a retail ritual: walking into a store, scanning the wall, and trusting someone who actually knows what’s heat and what’s history. In that…

Netflix used its APAC Product Innovation Showcase to outline product changes spanning a refreshed mobile experience, curated collections, and an expansion of its kids and family games area, Netflix Playground. The through-line is not a single feature. It is a product strategy that treats discovery, short-form viewing, and interactive play as connected inputs into how…

Football fandom rarely starts at kick-off. It starts with the “what are you wearing?” group chat, the last-minute sign-making, the Pinterest board of kit ideas, and the little rituals that make matchday feel personal. In that context, Pinterest is partnering with Brighton & Hove Albion Women in a four-year deal that makes Pinterest the club’s…