Author: admin
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AppDirect acquires PartnerStack to combine subscription commerce with PRM
AppDirect has acquired PartnerStack, aiming to bring partner relationship management (PRM) and a large B2B partner network into its subscription commerce and marketplace infrastructure. Terms were not disclosed, but the strategic intent is clear: unify marketplace commerce and partner-led growth workflows inside one distribution and monetization layer for B2B software. Short on time? Here’s a…
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Phonely raises $16M Series A to scale AI voice agents for business calls
Phonely raised $16 million in Series A funding led by Base10 Partners, with participation from Y Combinator, Etech Global Services, TSA Group, Engage CX, and others. The company says the round brings total funding to $19 million. The funding is tied to scaling an AI voice agent platform designed to handle inbound business calls, including…
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Cannabis Brands Are Banned from Google, Facebook, and Television. Most Still Haven’t Invested in the Channels That Work.
The U.S. legal cannabis market generated $38.5 billion in revenue in 2024. It is the fastest-growing regulated consumer category in American business history. Cannabis brands cannot advertise on Google, Facebook, Instagram, TikTok, YouTube, national television, or national radio. The response to that advertising blackout, by any measurable standard, has been inadequate. Cannabis brands spend 80%…
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Klaviyo expands Canva integration to streamline end-to-end campaign workflows
Klaviyo has expanded its integration with Canva to help marketing teams move from design to activation with fewer handoffs. The update is positioned around pulling Canva designs into Klaviyo so teams can personalize and deliver campaigns using segmentation, automation, and customer data. The practical aim is straightforward: reduce the time and friction between asset creation…
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GrowthLoop adds Composable AI Decisioning for causal marketing optimization
GrowthLoop launched Composable AI Decisioning, a warehouse-native platform designed to help marketers learn which decisions drive outcomes like revenue or lifetime value, and then optimize execution using that causal learning. The product positioning targets a recurring enterprise pain point: teams run experiments and build dashboards, but struggle to translate learnings into always-on decisions across channels…
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Localized content is becoming the new battleground for AI search visibility according to Lokalise study
AI search is reshaping how content gets discovered, ranked, and surfaced across digital channels. But one variable is quietly becoming decisive: language. For B2B marketers and PR professionals, the implication is straightforward but not simple. Optimizing for AI search is no longer just about structure, schema, or content depth. It is about where and in…
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Your website is either working for your home services business or against it — here is how to tell
Home service businesses — plumbers, electricians, HVAC technicians, landscapers, roofers — have historically built their client base through referrals, repeat customers, and word of mouth. For decades, that was enough. A good reputation in a neighborhood or town could sustain a business indefinitely without a single dollar spent on digital presence. That model still works,…
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Why criminal defense attorneys are the hardest lawyers to find online
If you search for almost any type of lawyer in a mid-sized American city, you will find a reasonably competitive landscape. Personal injury attorneys have figured out digital marketing. Family law firms have decent websites. Estate planning practices show up reliably in local search. But criminal defense? The online presence of most criminal defense attorneys…
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How awareness campaigns are improving early mesothelioma detection
Early detection remains one of the biggest challenges in mesothelioma, a rare cancer linked to asbestos exposure. Unlike more widely discussed cancers, mesothelioma often slips through the cracks until it reaches advanced stages, not because of a lack of medical capability, but because of a lack of timely recognition. This article explores how awareness campaigns…
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HockeyStack raises $50M Series A to build Revenue Agents for the enterprise
HockeyStack raised $50 million in a Series A round as it rolls out what it calls “Revenue Agents” aimed at enterprise sales and RevOps teams. The funding includes participation from Bessemer Venture Partners, Y Combinator, and Uncorrelated Ventures, and brings total funding to over $50 million. The core claim behind the launch is architectural: HockeyStack…