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Netflix has become a serious player in the ad-supported streaming game, but media buyers say it still needs to earn their trust before it can unlock larger budgets. In the second quarter of 2025, Netflix posted a 16% jump in total revenue, hitting US$11.08 billion. That includes both subscription and advertising income. Still, investors were…

Spotify is cranking up the volume on its audiobook ambitions this summer, and it’s not doing it quietly. With a campaign that draws parallels between bingeable books and addictive tracks, the streaming platform is making audiobooks feel less like homework and more like headliners. This article explores how Spotify’s campaign blends music fandom logic with…

Privacy concerns dominate today’s digital advertising landscape, with 86% of consumers expressing worries about data protection in AdTech systems. The intersection of cybersecurity and advertising technology presents unique challenges for PR professionals tasked with building and maintaining public trust. As regulations like GDPR and CCPA reshape data practices, AdTech companies must demonstrate their commitment to…

The rise of AI in content production is no longer just a tech trend. It is now impacting bottom lines in measurable ways. A new study by Raptive, the ad network behind publishers like Stereogum and Half Baked Harvest, found that audiences are quick to lose trust in content they believe is machine-made. In a…

Amazon has quietly pulled its massive ad spend from Google Shopping auctions, something that hasn’t happened at this scale since the early days of the pandemic. The sudden shift has left a temporary power vacuum in retail search, and competitors like Walmart and Target are already stepping in to claim that space. For marketers used…

The supplement industry stands at a turning point as consumers demand more personalized products, sustainable practices, and engaging brand experiences. Recent market research shows that 70% of consumers now express interest in genetic-based nutrition testing, marking a significant shift toward individualized supplement solutions. This evolution coincides with growing environmental awareness, as supplement brands adapt their…

TikTok is rolling out a new advertising feature that lets brands track what users do after clicking an ad, even after they leave the app. The tool, called Engaged Session, aims to fill the gap left by increasingly restricted pixel-based tracking, offering marketers a way to measure meaningful interactions while maintaining user privacy. This article…

After months of watching OpenAI and Perplexity lock in high-profile licensing deals with major publishers, Google is finally moving to secure content for its own AI training. The company is reportedly reaching out to 20 national news outlets as part of a licensing pilot project. This article unpacks Google’s sudden pivot, the competitive pressure behind…

TikTok may soon look very different for its 170 million U.S. users and for marketers who rely on the app for reach and conversions. ByteDance is reportedly building a standalone U.S.-only version of TikTok with its own algorithm and infrastructure, in a last-ditch effort to avoid a nationwide ban. This article explores what marketers need…

Google is experimenting with machine learning to estimate users’ ages and automatically shield minors from inappropriate ads and content. It is a move designed to strengthen its youth safety protocols, but it could also shake up how marketers in regulated sectors target audiences across Google platforms. Google has rolled out its new “age assurance” feature…