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Media training is no longer just about looking composed on camera. For B2B marketers, founders, and PR teams, it is the discipline of preparing a spokesperson to say something accurate, quotable, and useful when a journalist, podcast host, analyst, or conference moderator asks a question under pressure. Table of contents Jump to each section: What…

Share of voice calculation is one of the simplest ways to answer a hard question: are we showing up more than the competitors our buyers already know? For PR and B2B marketing teams, that question now stretches beyond press mentions. It includes search visibility, social conversation, analyst and newsletter mentions, and increasingly, whether AI answer…

Marvel Comics has partnered with USA TODAY PLAY to make the vertically formatted “Spider-Man TODAY” Infinity Comic series available exclusively on the PLAY digital entertainment hub, with new issues publishing every Wednesday for 48 weeks starting June 16. The collaboration also adds a curated library of 1,000 Marvel digital comics for USA TODAY PLAY subscribers,…

Fractl argues that modern earned media programs should be planned around audience affinity rather than site traffic, especially as brands try to build “entity authority” signals across search engines and AI systems. The company laid out its findings and an interactive resource in an official announcement focused on “hidden gem” outlets, including niche websites, podcasts,…

KFC Australia has launched “Go Full Chicken,” a new brand platform and the first work from Special since the agency’s appointment earlier this year. The platform is built around the idea that great chicken comes from an obsessive commitment to doing things properly, spanning both staff craft and fan devotion. View this post on Instagram…

Gen Z is often framed as the generation most comfortable with AI. New survey data from Skyword suggests that view is only half right. The company’s survey of 1,000 U.S. consumers found that 67% of Gen Z respondents are using AI more frequently than they did a year ago, compared with 52% of consumers overall.…

Most B2B influencer programs are built one campaign at a time. A creator is identified, a brief is written, a post goes live, and the team moves on. That model produces data points. It does not produce compounding pipeline influence. The brands spending seven figures on creator partnerships are doing something structurally different. They have…

Fisherman’s Friend is running a Singapore campaign that turns internet personality labels and Singlish phrases into limited-edition pouches, redeemed via a WhatsApp flow tied to 7-Eleven purchases. The campaign, titled “Which one are you?”, is positioned as a way to make an everyday lozenge purchase feel more like a moment of self-expression, while extending the…

A crisis communication plan is the document your team reaches for when there is no time to think. If it does not exist before the crisis starts, you are writing it under pressure, which is exactly when mistakes get made. Most PR teams know this. Most still have not built one. The gap is not…

Damiani has put Stray Kids’ I.N (Yang Jeong-in) front and center again for a second ad campaign with the Italian jeweler, this time alongside supermodel Mariacarla Boscono. The work continues the “Damiani Icons” concept introduced in prior ads, with portraits shot by photographer Larissa Hofmann and art direction by Christopher Simmonds. Table of contents Jump…