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Showpad has introduced Showpad AI, positioning it as an AI-native revenue effectiveness platform that unifies content management, sales readiness, buyer engagement, and revenue intelligence for field sales teams. The platform centers on “GenieAI” and a data and trust layer intended to ground automation in approved content and first-party company knowledge, with workflows such as a…

Most B2B teams don’t know how much their caution is costing them. The playbook is familiar: gated ebook, SDR outreach, webinar, repeat. No one gets fired for it. But according to Axel Sukianto, VP Marketing at Truescope, it’s quietly draining pipeline every quarter – and the teams running it are often the last to notice.…

Captello has launched Intelligent Scanner, an AI-powered event data capture tool designed to collect and enrich lead information from badges, business cards, QR codes, documents, LinkedIn profiles, and even consent-based live conversations. The product is aimed at reducing manual lead cleanup after events by pushing captured data directly into downstream CRM and marketing automation systems,…

Influencer-created content generated an estimated US$236 billion in earned media value globally in 2024, according to the Influencer Marketing Hub Benchmark Report. That figure sounds extraordinary. It is also, depending on how it was calculated, almost entirely meaningless. Earned media value (EMV) is one of the most widely reported metrics in influencer marketing and one…

FOX Sports, FOX One, and Indeed are turning sports fandom into a branded content engine with the launch of the “FOX One Chief World Cup Watcher Hired Through Indeed” role. The campaign invites one fan to watch all 104 FIFA World Cup 2026™ matches live in 4K from a custom-built viewing space in Times Square,…

Meta’s latest quarterly results look enormous on the surface: revenue surged 33% year-on-year, profit jumped 61%, and the company once again showed why its advertising machine remains one of the most dominant in digital media. But beneath the headline numbers sits a more important shift for marketers. Meta is no longer relying on explosive user…

Four years prior, AI copy assistants were barely more than a fad in the form of Chrome extensions that spit out acceptably passable meta-descriptions. Jump to the year 2026, and the assistants are now fully creative co-pilots: they plan and write, fact-check and localize the information in the same window. To the freelancers who have…

Your campaign crushed it at home. Then it launched in Brazil, and the tagline turned into a meme for all the wrong reasons. That scenario is more common than many global marketing teams want to admit. New data from Lokalise shows that localization failures are not just awkward translation errors. They are expensive operational problems…

Amperity unveiled real-time capabilities and AI assistants designed to help brands act on customer signals as they happen, connecting customer context, decisioning, and activation in one system. The update targets a common CDP gap: many organizations can analyze customer data, but struggle to operationalize it quickly enough for in-session personalization, cart recovery, and timely suppression…

TikaMobile has launched TikaPharma, an AI-native CRM platform built for commercial pharma sales teams, positioning it as a move from activity-based reporting toward outcome-driven intelligence tied to prescription impact and revenue. The company says the platform can be deployed standalone or layered on top of an existing CRM without a full replacement. The announcement targets…