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Aircall acquired Vogent to strengthen the AI technology behind its voice agent capabilities for business calling workflows. The deal underscores a practical reality in conversational AI: voice is harder than chat, and production-grade performance depends on latency, turn-taking, interruption handling, and consistent call outcomes, not just a good demo. Table of contents Jump to each…

Influ2 has launched contact-level GTM orchestration designed to trigger next-best actions across ads, sales cadences, CRM, and marketing automation based on signals from specific individuals, not account averages. The release targets a persistent ABM gap: account-level engagement scoring can hide who in the buying group is actually active and what they care about. The product…

ServiceNow has expanded its “Autonomous Workforce” push with new AI specialists for CRM, alongside additions for IT, employee services, and security and risk. The CRM piece, branded Autonomous CRM, is positioned less as a system of record and more as a way to execute customer work end to end across quoting, order fulfillment, disputes, service,…

OpenAI may be preparing to push ChatGPT ads beyond simple awareness buys and into performance marketing territory. Code reviewed by ADWEEK inside OpenAI’s ads manager suggests support for click and conversion-based campaigns, even though the current product is still limited to impression-based ads. For marketers, that changes the story from “ads inside ChatGPT” to something…

Sierra raised US$950 million to scale its AI-driven customer experience platform, valuing the company at more than US$15 billion. The round adds to a war chest the company says totals more than US$1 billion, as it pushes deeper into enterprise customer lifecycle use cases that go beyond basic support automation. Table of contents Jump to…

Most guides to influencer tiers stop at four. Nano, micro, macro, mega – a clean taxonomy built around follower counts that works well enough for consumer campaigns but consistently misleads B2B marketers. The problem is not that the four-tier model is wrong. It is that it was designed for the Instagram-era DTC playbook. When a…

Samsung is leaning heavily into football culture as it ramps up marketing around its premium TV business ahead of the 2026 FIFA World Cup cycle. The company has partnered with football legend Thierry Henry as part of its new #WatchItOnASamsung campaign, combining celebrity storytelling, AI-powered TV features, and new consumer research focused on how fans…

Singapore is quickly becoming one of Asia’s strongest growth markets for AI-generated visuals, according to a report by MARKETING-INTERACTIVE citing OpenAI data showing major increases in adoption for ChatGPT Images 2.0. The latest image generation model is gaining traction among both consumers and marketers as creative teams look for faster ways to produce localized campaigns,…

Netflix is making fan behavior more productized. Its updated Moments feature now lets mobile users set a start and end point when saving scenes, turning favorite moments from shows like Wednesday and KPop Demon Hunters into shareable clips. The move sits alongside Netflix’s broader push into vertical discovery through Clips, a TikTok-like feed designed to…

Meta’s AI ambitions are starting to look more commercially serious for marketers and advertisers, especially inside messaging. During its latest earnings call, the company revealed that its business AI tools are now facilitating around 10 million conversations per week, a major jump from just 1 million at the start of the year. The update signals…