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Subway Singapore has rolled out a real-time football activation called “Time for a sub” that ties an on-pitch substitution gesture to limited buy-one-get-one-free Sub vouchers. The brand outlined the mechanic in an official Instagram Reel. The campaign leans on second-screen behavior: Subway posts a substitution moment to Instagram Stories during selected matches, and rewards the…

MoEngage has acquired Aampe to bring per-user, agent-based decisioning into its customer engagement platform, extending how B2C marketing teams can automate choices like timing, content, frequency, and channel at the individual level. The acquisition reflects a broader shift in lifecycle marketing from rules-heavy journeys toward systems that can continuously learn and adapt, especially as teams…

Cannes Lions signaled a year of consolidation rather than surprise, with marketers debating how fast to operationalize trends that already feel embedded in day-to-day work. AI remained the dominant talking point, but the conversations also surfaced tension around craft, creator strategy, and the economics of showing up in person. The festival dynamic highlighted a practical…

MINISO has rolled out a Disney and Pixar’s Toy Story 5-inspired collection globally, marking the first collaboration between its proprietary character YOYO and a Disney or Pixar franchise. @minisoindonesia Cuteness alert! 🚨😱 Jessie, Buzz, dan teman lainnya jadi 100x lebih gemash di koleksi Miniso YOYO x Toy Story 5! 🥺🤏🏻 Karakter favorit kamu apa? Komen!…

L’Oréal Paris is partnering with Prime Video’s upcoming “Elle,” a prequel series to the “Legally Blonde” franchise that debuts July 1, with its products integrated into the show’s 1995 setting and story. View this post on Instagram A post shared by L’Oréal Paris Official (@lorealparis) The brand’s broader plan extends beyond on-screen integration into social…

Chery Australia is rolling out a nationwide Winter Care Campaign in Australia from July 1 to August 14, centered on a complimentary “winter health check” delivered through its dealership network. The company outlined the offer as a structured inspection and update program designed to reduce seasonal driving risks, while also strengthening service retention and aftersales…

Doritos Loaded is pairing Gordon Ramsay with Mercedes-AMG PETRONAS Formula One driver George Russell in a global campaign built around a new commercial that blends food, motorsport, and entertainment. The brand framed the activation as part of its broader push to associate Doritos Loaded with high-energy sporting and cultural moments, spanning both at-home recipes and…

The next media plan may not start with a channel mix. It may start with whether an AI assistant can understand what a product is, when it should recommend it, whether the offer is still valid, and whether the transaction can complete without forcing a shopper back through the old web funnel. That is the…

MoEngage has acquired Aampe in an all-cash deal, positioning “one AI agent per customer” as a path toward more individualized marketing decisions than traditional segmentation and campaign rules. The company framed the move as a way to deepen autonomous decisioning in customer engagement, and it shared deal details in an official announcement. Table of contents…

Lululemon has apologised after a yoga festival at the Huanghuacheng Water Great Wall in Beijing’s Huairou District on 30 May drew backlash over the apparent use of a Japanese taiko-style drum during a drum performance featuring Chinese actor and brand ambassador Zhu Yilong. The apology was posted on Weibo on 16 June, and the company…