Author: admin
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Insider One acquires Bluecore to expand retail identity and engagement tools
Insider One has acquired Bluecore in a move aimed at strengthening its agentic customer engagement platform with deeper retail identity and behavioral data infrastructure. Financial terms were not disclosed. The deal centers on combining Insider One’s cross-channel engagement and CDP capabilities with Bluecore’s retail-focused identity graph, which Bluecore says processes over 10 billion daily shopper…
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Vector raises $10M Series A for contact-level AI advertising analytics
Vector raised $10 million in Series A funding to expand its AI-driven platform focused on contact-level advertising, where marketers can identify specific buyers engaging with ads instead of relying on anonymous traffic or account-only reporting. The company’s product direction emphasizes workflow automation and natural-language analytics, including a tool it calls Vector MCP that lets marketers…
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Cathay marks 80 years with a short film built on memory, distance, and home
Cathay has premiered ‘The Journey Home’, a short film marking its 80th anniversary and reflecting on the airline’s role in connecting people across generations. Created by Leo Hong Kong and directed by David Tsui, the film follows a daughter leaving Hong Kong to study abroad, using the distance between mother and child to explore a…
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OpenAI expands ChatGPT ads pilot with self-serve Ads Manager and CPC bidding
OpenAI is pushing deeper into advertising with a broader ChatGPT ads rollout, a beta self-serve Ads Manager, and new performance measurement tools designed for marketers. The company confirmed that its ads pilot will expand beyond the US into markets including the UK, Japan, Brazil, Mexico, and South Korea, while also giving advertisers more direct control…
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Omnisend launches MCP to use e-commerce marketing tools inside ChatGPT
Omnisend has launched Model Context Protocol (MCP), a capability that lets e-commerce marketers access Omnisend insights and workflows from AI tools such as ChatGPT. The goal is to reduce context switching by bringing reporting, recommendations, and campaign execution into the same chat interface many teams already use for planning. MCP is available globally to active…
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55% of businesses are consolidating software tools to adopt AI
Businesses are rapidly rethinking the software tools they rely on as AI adoption accelerates across departments. A new Software Finder study shows that companies are not just experimenting with AI-powered platforms. Many are actively replacing existing software, consolidating vendors, and reshaping procurement strategies to make room for automation. The findings highlight a growing tension for…
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Rokt acquires Canal to expand its e-commerce catalog and checkout offers
Rokt has acquired Canal, extending its e-commerce product suite with distributed commerce infrastructure and a curated third-party product catalog. The deal terms were not disclosed, and Canal’s co-founders are expected to join Rokt’s product leadership team. Rokt says the combined offering will help its e-commerce partners broaden product assortment by tapping third-party inventory without taking…
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How topic clusters and internal linking build topical authority
Most content teams are building in the wrong direction. They write a blog post. Then another. Then another. Each one targeting a slightly different keyword, each one sitting alone like an island in the middle of the ocean. No connections. No context. No structure. Just content for the sake of content. The problem is not…
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Instagram’s ‘Instants’ test signals a shift toward private social sharing
Instagram is testing a new standalone app called Instants, designed for quick, disappearing photo sharing between close friends. The experiment, currently live in Spain and Italy on iOS and Android, strips social posting down to its basics: one-tap image capture, no camera roll uploads, almost no editing, and 24-hour disappearing content. For marketers, this is…
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Showpad AI expands into an AI-native revenue effectiveness platform
Showpad has introduced Showpad AI, positioning it as an AI-native revenue effectiveness platform that unifies content management, sales readiness, buyer engagement, and revenue intelligence for field sales teams. The platform centers on “GenieAI” and a data and trust layer intended to ground automation in approved content and first-party company knowledge, with workflows such as a…