Author: admin

Freelancers are adopting AI to move faster on creative and client work, but much of the time drain still sits in the document and payment workflow that surrounds billable output. In a 2026 survey of 397 freelancers, Smallpdf found respondents still lose an average of 204 hours a year to admin and paperwork even with…

Scoot has rolled out Spider-Man-themed flights across two aircraft as part of a collaboration tied to Spider-Man: Brand New Day, which opens in Singapore on July 30. The airline is running the themed experience from June 30 to Sept 13, spanning both in-flight touches and Changi Airport Terminal 1 check-in installations, with details outlined in…

Lightspeed has launched an expanded partnership with Klaviyo to bring real-time, automated email, SMS, and omnichannel marketing workflows directly into Lightspeed Retail. The core promise is less manual data handling for merchants, with customer, sales, and catalog data synced into marketing flows. For commerce marketers, the integration matters less as a new channel and more…

IBM has selected Stagwell as its lead creative partner, with Anomaly and Code and Theory set to operate as a unified team across channels and geographies. The work is positioned around evolving IBM’s “Let’s Create Smarter Business” campaign and supporting faster, more connected execution. The company outlined the partnership in an official announcement, including expectations…

Indonesia’s Financial Services Authority (OJK) has introduced a new framework that brings “financial information communicators”, including financial influencers, under formal conduct rules for how financial content is shared with the public. Outlined in POJK No. 6 of 2026, the regulation targets content that aims to improve financial literacy or influence consumer decisions about financial products…

SKIMS is using a fictional Netflix character, not a traditional celebrity endorsement, to front a new menswear push tied to the upcoming comedy series The Hawk. The campaign centers on Will Ferrell in character as Lonnie “The Hawk” Hawkins, positioning the storyline and visual world of the show as the frame for SKIMS’ men’s essentials…

Fractl surveyed 1,008 U.S. consumers and 150 marketers in Q2 2026 and found a widening gap between AI adoption and AI trust. Consumer use of AI for search continues to rise, but perceived helpfulness and brand trust signals are moving in the opposite direction. The company outlined the full findings in its official research write-up,…

Colgate Optic White Purple has launched “The Purple café”, an APAC-wide social-first campaign built around a six-part K-drama-inspired episodic series on TikTok. The details were outlined in the company’s official announcement. Instead of leaning on traditional ad formats, the campaign uses influencer-led storytelling and familiar K-drama tropes, positioning the toothpaste as a plot device that…

Brands are increasingly leaning on AI techniques to make messy, fragmented, or hard-to-use datasets more usable for audience targeting and marketing decision-making. The update was positioned around AI’s role in helping teams “crack open” challenging datasets so targeting can become more precise, even when inputs are incomplete or difficult to normalize. Table of contents Jump…

Rokt mParticle has launched its Performance Engine, a new suite built around an “Audience Agent” that helps marketers translate first-party data into higher-performing audiences for activation across ad platforms. The release also expands mParticle’s activation toolkit with two new “Performance Accelerators”, positioning the update as a workflow and outcomes play for enterprise teams trying to…