Author: admin

Taylor Swift is officially in her Life of a Showgirl era, and so is everyone else. The artist announced her 12th studio album during a podcast appearance with Travis Kelce, sparking the kind of cross-media moment that marketers dream of. Clearly, many have been preparing for this. With just a blurred album cover tease, Swift…

Public relations professionals in the defense technology sector face unique challenges when communicating their organizations’ sustainability initiatives. The intersection of national security concerns and environmental responsibility requires careful messaging that maintains operational security while building public trust. As defense companies invest more resources in green technologies and sustainable practices, effective PR strategies become essential for…

For all the buzz around AI, it turns out customers are still human. Twilio’s 2025 State of Customer Engagement Report makes it clear: brands that obsess over trust and timing, not just technology, are the ones winning hearts and wallets. This article explores the key findings from Twilio’s sixth annual report, including why consumers are…

As Singapore celebrated its 60th year, MILO marked a double milestone with 75 years in the market and a series of campaigns that combined old-school charm with trendy collabs. The beverage brand activated a trifecta of experiences: a throwback MILO van, a Mister Donut flavour drop, and an unexpected adidas partnership. This article explores how…

Public relations plays a vital role in introducing new health technologies to the public, particularly as medical innovations become more sophisticated. PR professionals must balance technical accuracy with clear communication while building trust through strategic partnerships and educational initiatives. A 2023 study by the Pew Research Center found that 81% of Americans say they need…

Gen Z may still live online, but how they interact there is changing fast. The public-facing feeds of Instagram and TikTok are no longer where most of the real connection happens. Instead, this generation is gravitating toward interest-based platforms like Tumblr, Reddit, and Pinterest, where identity and intimacy matter more than reach or likes. This…

Stories shape how we understand and connect with the world around us, making them a powerful tool for digital marketers seeking to build meaningful relationships with their audiences. Digital storytelling merges traditional narrative techniques with modern technology and data to create compelling brand experiences that resonate on an emotional level. Research shows that stories are…

AirAsia is going meta. The airline just launched AirAsia World on Roblox, a gamified experience that lets users explore ASEAN destinations virtually, collect rewards, and interact with the brand in immersive, playful ways. The initiative is a calculated step beyond aviation, expanding AirAsia’s digital presence through entertainment, tech, and cultural storytelling. This article explores how…

Global sneaker brand adidas is in damage control mode following backlash in Mexico over its recently released ‘Oaxaca slip-on’, a sneaker-sandal hybrid inspired by traditional Indigenous Mexican huaraches. The model, part of a collaboration with American designer Willy Chavarria under adidas Originals, sparked criticism for failing to credit or collaborate with the Indigenous Zapotec community…

Health technology companies face unique challenges in reaching their target audiences while maintaining regulatory compliance and building trust. Marketing teams must balance technical messaging with accessibility, all while navigating complex healthcare privacy requirements. The digital landscape offers powerful channels to connect with healthcare professionals and patients – but success requires a strategic approach tailored specifically…