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Instagram is making another play in the attention economy, rolling out three new features that borrow from its fiercest rivals: TikTok and Snapchat. The updates include a repost button for feed posts and Reels, a Friends tab to spotlight content from connections, and a map feature for location sharing within messages. The move signals Instagram’s…

If you want to understand what drives Gen Z in 2025, forget stereotypes and start looking at what actually moves them: mental health, creator-driven content, community-based gaming, and a revived love for Y2K culture. With more than half of Gen Z experiencing mental health challenges and a growing desire to live life as the “main…

Social media has reshaped how financial brands connect with customers, yet many fintech companies overlook their most powerful marketing asset: their employees. Research shows employee-shared content generates 8 times more engagement than content shared through brand channels. When employees advocate for their company on social media, they create genuine connections that build trust – particularly…

Once viewed as a slow-paced hobby for retirees and executives, golf has gone through a full-blown identity shift. With younger, more diverse audiences driving a surge in popularity, the sport is no longer just a weekend pastime. It has become fertile ground for creators and marketers alike. According to the National Golf Foundation (NGF), golf…

Event marketing without storytelling is like serving a meal without flavor – technically filling but forgettable. Stories shape how attendees connect with your brand, remember your message, and take action after the event ends. Research shows that stories make information 22 times more memorable than facts alone. Through strategic narrative design across pre-event promotion, live…

Google is cranking up its AI-powered search experience with a major back-to-school update. Targeting students and educators, the company has added new input methods and desktop features to AI Mode, a chat-based tab within Google Search designed for complex queries. This article explores Google’s latest AI Mode updates, including image and PDF uploads, Canvas for…

Chocolate meets chart-topping K-pop in M&M’S latest marketing move. The Mars Wrigley-owned brand has signed rising girl group ILLIT as regional ambassadors across Asia, marking its first-ever collaboration with a K-pop act. This partnership is the cornerstone of M&M’S refreshed “It’s more fun together” tagline, aiming to capture the hearts and TikTok feeds of Gen…

For more than a decade, e27 has been a household name in Southeast Asia’s tech startup scene, serving as a go-to source for news, insights, and community connections. While many media outlets cover the region, e27 stands out for its strong focus on amplifying voices through its Contributor Programme. This platform allows founders, investors, and…

TikTok is no longer just a place for dance challenges and memes—it’s Gen Z’s cultural barometer, shopping guide, and search engine rolled into one. As of 2025, the platform boasts 1.59 billion monthly users, with nearly half (45%) falling in the Gen Z demographic (ages 10–25). That makes it a must-watch—and must-understand—platform for any brand…

Search engines may still dominate desktops, but for Gen Z, discovery starts somewhere else. New research from Sprout Social reveals that social media has overtaken traditional search engines as Gen Z’s top channel for finding information, including product reviews, local spots, and lifestyle content. This article explores the key findings from Sprout’s Q2 2025 Pulse…