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e.l.f., L’Oréal and Tarte are among beauty brands leaning into AI for data mining, content creation, loyalist engagement via chat, and product discovery as a way to deepen consumer connections. The details were outlined in an official announcement, with the central theme being less about novelty and more about repeatable, everyday use cases that make…

Tenderness is not a vibe people typically associate with fast food advertising, which is exactly why this creative choice stands out. Instead of shouting about crunch, price, or limited-time urgency, this spot leans into a soft-boy ballad mood and lets the feeling do the persuading. KFC UK&I’s new film, “Surrender to Tender,” uses musician Frank…

If you spend any time in streaming culture, you know the energy shift when a creator-led competition series drops a new season. Fans start guessing the lineup, clipping predictions, and treating the cast reveal like a mini event, especially when the headliner is someone as chronically online (and algorithmically unavoidable) as IShowSpeed. In that context,…

Profound has launched Ads Studio, a new invite-only beta that lets marketers generate, measure, and optimize advertising campaigns inside AI search experiences. The product gives Profound a clearer paid-media layer on top of its existing AI visibility platform. It also gives marketers an early look at how performance measurement may change if more product discovery…

Veeam Software has appointed Mika Yamamoto as chief marketing and customer AI officer, combining responsibility for its global marketing organisation with oversight of its customer AI strategy. The role signals that Veeam wants marketing leadership to directly shape how AI shows up in the customer experience, not just in product messaging. The company has described…

Influencer brief templates are everywhere, but most of them still treat creators like media placements with a face. That is where campaigns start to wobble. A useful influencer brief template should give a creator enough context to make the right judgment in their own voice, while giving the brand enough structure to protect accuracy, compliance,…

When a real-life moment is already doing numbers online, brands do not need to invent a new storyline. They just need to show they were paying attention. That is why the Empire State Building proposal stunt, complete with a banner unfurled 1,454 feet above New York City, turned into a rapid-fire template for brand humor.…

Tourism Malaysia removed an allegedly fully AI-generated promotional video for Citrawarna 2026 after online backlash questioned the campaign’s authenticity and cultural accuracy. The clip showed Visit Malaysia 2026 mascots Wira and Manja moving through an AI-rendered Dataran Merdeka, alongside stylized scenes of Malaysian food and cultural motifs. The deeper issue was not “AI vs no…

Molly Tea is the kind of fast-growing tea brand that people spot in malls, post in group chats, and treat like a small lifestyle flex, right up until the internet decides its logo looks a little too familiar. Now, Molly Tea is changing its branding after a Chinese court ordered it to pay 10.3 million…

A message map is the document PR teams use when the story needs to stay clear across pitches, interviews, launch assets, executive talking points, and follow-up reporting. It turns one core idea into audience-specific key messages, proof points, and phrasing that spokespeople can actually use under pressure. That matters because most earned media work breaks…