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AI and machine learning are crucial in helping businesses make strategic decisions for content marketing. It has opened the portal to many applications, from content creation to sentiment analysis as well as with transparency. The marketing industry has welcomed Artificial Intelligence (AI) with open arms. According to a study by Salesforce, 8 in 10 digital…

*The views expressed in the article below are the author’s own and do not necessarily reflect the editorial policy of ContentGrip. Recently, I was browsing LinkedIn in search of media organizations to work with as a writer. I then spotted an interesting gig and clicked the button to contact the hiring manager. To my surprise,…

Faced with inconsistent payouts, changing algorithms, and brand deal volatility, top YouTubers are now building full-fledged business empires off-platform. This article explores how creators like MrBeast, Emma Chamberlain, Logan Paul, and others are diversifying their income streams through retail brands, fintech plays, and brick-and-mortar businesses. These shifts offer important lessons for marketers navigating platform risk,…

Podean, a global marketplace marketing agency, has acquired Ad Advance, a retail media specialist known for its advanced analytics and technology suite. The move brings together two established players in retail media, expanding Podean’s reach and deepening its expertise in performance advertising, analytics, and marketplace strategy for brands worldwide. Short on time? Here’s a quick…

Kana, a San Francisco-based AI marketing startup founded by the team behind Rapt and Krux, has raised US$15 million in seed funding led by Mayfield. The company is building a platform of customizable AI agents designed to help marketers automate workflows, analyze data, and manage campaigns with greater flexibility. Kana’s launch comes as the marketing…

When a contamination alert hits your inbox at 6 a.m., the next 60 minutes will determine whether your brand weathers the storm or becomes a cautionary tale in industry circles. I’ve watched companies with decades of goodwill lose 30% of their market value in a single news cycle because they hesitated, deflected, or buried facts…

Bedrock Platform, a London-based adtech startup, has closed a seed extension funding round led by First Party Capital, with Aperiam Ventures joining as a co-investor. The new capital will support Bedrock’s continued product development and expansion in the US and UK programmatic advertising markets. Short on time? Here’s a quick look at what’s inside: What’s…

AI was supposed to lighten the workload. Instead, it might be making it heavier — especially for the people who’ve embraced it the most. The implications matter for marketers and team leads investing in AI-based productivity tools. With AI adoption accelerating across creative, analytical, and operational workflows, these findings raise uncomfortable questions about sustainability, organizational…

OpenAI has begun testing ads inside ChatGPT for users on its Free and Go plans, introducing a move that’s raising eyebrows across the AI and marketing communities. The shift, announced Monday, follows OpenAI’s earlier tease of a monetization strategy that would rely more heavily on sponsored content to subsidize access to its powerful tools. This…

Apple is reportedly exploring how to integrate third-party AI chatbots like ChatGPT, Claude, and Gemini into its CarPlay system — a move that could radically reshape in-car voice experiences. Bloomberg broke the story, citing sources close to the matter, and while Apple hasn’t made anything official, the implications are already creating buzz in the AI…