Category: Uncategorised

McDonald’s Netherlands tried to remix holiday advertising this year, but not everyone was lovin’ it. In a bold attempt to break festive norms, the fast-food brand released a 45-second AI-generated ad that reframed Christmas chaos as the real holiday mood. Set to a twisted version of “It’s the Most Wonderful Time of the Year,” the…

Every quarter, marketing leaders face the same uncomfortable question from finance: “What did we actually get for that earned media spend?” For too long, the answer has relied on impressions and reach—metrics that sound impressive in decks but fail to connect publicity wins to revenue. AI is rewriting that conversation. By applying sentiment analysis, multi-touch…

When a beauty brand faces a crisis, the clock starts ticking immediately. Whether it’s a contaminated product batch, an influencer partnership gone wrong, or a wave of negative reviews spreading across social media, the next 24 hours will determine whether your brand emerges stronger or suffers lasting damage. The beauty and wellness industry operates in…

Another AI partnership is aiming to move companies past pilot paralysis. Anthropic and Accenture have announced a multi-year strategic collaboration centered around Claude, Anthropic’s large language model, to help enterprises accelerate AI adoption at scale. The partnership includes a new Accenture Anthropic Business Group, 30,000 trained professionals, developer productivity tools, and industry-specific solutions for high-compliance…

Google has introduced a new shoppable discovery feed in Doppl, the company’s experimental AI-powered fashion app. Designed to help users explore new styles and virtually try on clothes, the feature combines short-form video content with personalized outfit suggestions, all generated entirely by AI. The move signals Google’s latest push into visual commerce and AI-driven retail…

Anthropic just launched Claude Code in Slack, letting developers run full coding sessions directly from chat threads. While the feature is currently a beta “research preview,” the move could reshape how development teams interact with AI. This article explores how Claude Code expands Anthropic’s Slack integration, why collaboration tools are becoming the next frontier for…

The Latin Beauty Consumer & What’s Ahead in 2026 – the Latin beauty consumer is not a trend. She is a growth engine.  According to Circana, Hispanic consumers represent nearly $23 billion in U.S. beauty spend today, accounting for roughly 18% of the total beauty market, and they continue to outpace total market growth across hair,…

Wellness brands face a reckoning. The era of perfectly curated influencer feeds and aspirational lifestyle shots is giving way to something far more valuable: genuine connection. As consumers grow increasingly skeptical of polished advertising and demand transparency in health-related marketing, brands must recalibrate their influencer strategies around authenticity rather than aesthetics. This shift isn’t merely…

The grocery AI race is heating up, and Instacart just placed its bet on OpenAI. As of December 8, the North American grocery tech company has launched a fully integrated shopping app directly inside ChatGPT. Users can now plan meals, browse local grocery items, build a cart, and check out — all within a single…

TikTok is giving its users more ways to connect, collaborate, and co-curate content, just in time for the holiday season. The platform officially launched Shared Collections, a feature that lets people save TikTok videos into folders they can access and organize with friends or family. It also previewed Shared Feeds, a new experience that surfaces…