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A new white paper by GrowthOps sounds the alarm on the growing disconnect between social media’s original purpose and its current state. Titled “Putting the social back into social media,” the report highlights how once-intimate platforms have become algorithm-driven, artificial, and increasingly distrusted by users. For marketers, this shift isn’t just academic. The paper lays…

In 2025, B2B marketers are expected to increase their budgets, with 65% reporting budget increases in 2024 and anticipating further growth in 2025. Interestingly, 51% of these marketers are facing less ambitious KPI demands, suggesting a shift towards more sustainable and realistic marketing goals.  Additionally, the adoption of AI in marketing is on the rise.…

Google is rolling out a fresh wave of AI-driven marketing tools just as retailers and brands gear up for the holiday season. The company’s latest announcement centers on AI Max, a new beta feature that powers search ads inside AI summaries rather than just keyword matches. The move signals Google’s determination to anchor advertising directly…

In the battle for mobile screen time, ByteDance’s enterprise tech arm BytePlus has found a new ally: the rising short-form K-drama platform Soonshot. The two have joined forces to deliver AI-personalized, bite-sized Korean dramas to fans across Southeast Asia and beyond. This article explores how Soonshot is fusing AI, fandoms, and K-culture to build a…

Public relations sits at the intersection of brand storytelling, media engagement, and audience connection for lifestyle conferences and summits. As these events become increasingly competitive and sophisticated, PR professionals must master multiple disciplines – from crafting compelling narratives to measuring tangible results. The most successful lifestyle events combine authentic storytelling with strategic media outreach, while…

Amazon just took another big step in the agentic AI race, this time aimed at helping sellers automate the grind of eCommerce management. In a move that could reshape how marketers and brand operators manage their presence on Amazon, the tech giant has upgraded its Seller Assistant tool into a fully-fledged AI agent. This 24/7…

Amplitude just dropped a bold roadmap for where AI is headed, and what it spells out isn’t just another hype cycle. The 2026 AI Playbook, backed by insights from execs at Amplitude, Glean, and Factory, outlines six predictions that could reshape how marketing, product, and tech teams work together or fall behind. This article breaks…

The lifestyle conference industry stands at a turning point as attendee expectations shift toward personalized, tech-enabled experiences. Physical events now blend with digital touchpoints, creating rich opportunities for connection across multiple channels. Marketing teams face fresh challenges in reaching both in-person and virtual participants while maintaining consistent messaging and memorable moments for all. This evolution…

Anthropic is stepping into the advertising spotlight with its first major campaign for Claude, the company’s flagship AI assistant. Titled “Keep Thinking,” the brand campaign casts Claude as a thinking partner for problem solvers in tech, research, and business. This marks a turning point in how top AI players market themselves. With OpenAI making a…

Social responsibility stands as a defining factor for wellness and fitness brands seeking to build authentic connections with their audiences. Modern consumers demand more than just products and services – they want to support companies that demonstrate clear commitments to sustainability, ethical practices, and community health. Leading fitness companies like Lifetime Fitness, Patagonia, and Planet…