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adidas Originals is bringing the heat back to a classic. In a bold new chapter for its global platform “The Original,” the brand is putting the ‘Superstar’ sneaker front and center — not as a retro throwback, but as a living symbol of cultural defiance and originality. This article explores the brand’s cinematic campaign “Superstar,…

Time is money, and writer searches can devour both. You spend hours sifting through applications, often ending up with generic proposals that fail to capture your brand’s voice or effectively meet your content needs. The competition for top writing talent is fierce, and the pressure to find the right fit quickly only adds to the…

Marketing isn’t just about campaigns anymore — it’s about building systems. Many fast-moving startups are realizing they need internal marketing tools to track data, publish pages, and make decisions faster. ReactJS is one of the best technologies for building those tools. Here’s how and why. Why ReactJS is a smart choice for startup marketing infrastructure…

For decades, marketers relied on a brand book as the definitive guide to identity—complete with logos, taglines, and color palettes designed to build recognition and trust. But in today’s chaotic media landscape, those rigid playbooks no longer hold up. Cultural norms are shifting by the day. Tech platforms are evolving even faster. And with consumers…

When AI was initially banned at NYU, Ken Kerrigan watched the controversy unfold from his position as adjunct faculty in the university’s Public Relations and Corporate Communications program. Now, more than a decade into his teaching role and after a year of earnest AI experimentation, the PR veteran has developed a nuanced view of where…

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