Category: Uncategorised

  • Meta starts charging for WhatsApp AI bots in Italy

    A new move by Meta is putting a price tag on AI chatbots in Italy and possibly signaling bigger changes ahead for marketers leaning on WhatsApp for automated customer interactions. Starting February 16, developers running AI chatbots on WhatsApp in Italy will have to pay a fee for each non-template response sent to users: US$0.0691…

  • PR Strategies for Litigation Investigations

    When enforcement actions hit your desk, the legal battle represents only half the war. The other half plays out in boardrooms, newsrooms, and trading floors—where investor confidence, regulatory goodwill, and executive careers hang in the balance. General counsels who treat public relations as an afterthought to legal strategy consistently watch their companies bleed market value…

  • Inside TikTok’s U.S. restructure, new owners, same risks?

    TikTok’s ongoing saga with U.S. lawmakers just took another sharp turn. ByteDance, the app’s Chinese parent company, has officially set up a separate American entity, TikTok USDS Joint Venture LLC, to operate the platform in the United States. This move isn’t just a cosmetic shift. It’s the result of mounting political pressure and a 2024…

  • Google reinvents Chrome with AI agent features and Gemini sidebar

    Google just dropped its most significant Chrome update in years, and it’s powered by AI. In response to rising competition from AI-first browsers like Arc, Perplexity, and Opera, Google is rolling out a revamped Gemini assistant that transforms Chrome into more than just a web viewer. With AI taking center stage, the world’s most popular…

  • Privy acquires Sendlane to strengthen its position as an ecommerce growth platform

    Privy, a US-based email and SMS marketing platform focused on ecommerce, has acquired Sendlane, another player known for its hands-on, service-first approach to customer support. The move is part of Privy’s ongoing strategy to build a unified, human-centric platform for growing ecommerce brands, following its previous acquisition of Emotive. Financial terms were not disclosed. For…

  • ActiveCampaign acquires Feedback Intelligence to strengthen AI evaluation

    ActiveCampaign, a US-based marketing automation platform, has acquired Feedback Intelligence, an AI-native analytics startup. The move is designed to accelerate ActiveCampaign’s ability to turn conversational data into actionable insights for its autonomous marketing engine, Active Intelligence. While the financial terms were not disclosed, the deal brings new AI evaluation capabilities and a specialized team into…

  • Ibexa unifies five martech brands into orchestration platform

    Ibexa, a European digital experience and martech vendor, has unified five brands—Actito, Qualifio, Quable, Raptor, and the new Cohesivo CMS—into a single marketing orchestration platform. The move aims to address the growing complexity and fragmentation of marketing stacks, offering marketers a more integrated way to manage campaigns, data, and content across channels. The unified platform…

  • Apple’s new Creator Studio Pro taps AI to assist, not replace, creatives

    Apple just entered the creative productivity war with a new suite, and it’s taking a very deliberate stance on artificial intelligence. Creator Studio Pro, launched this week, bundles Apple’s most powerful creative apps into a single subscription and adds a suite of AI tools designed to support, not supplant, creators. While other tech giants experiment…

  • Bluesky’s 2026 roadmap: new feed tools, real-time curation, and app fixes

    Bluesky has dropped its clearest signal yet that it’s maturing from a scrappy alt-social network into a serious contender. In a public roadmap preview, the decentralized platform laid out product priorities for 2026, including a more intelligent Discover feed, real-time features around live events, and long-awaited fixes to basic functions like drafts and video uploads.…

  • Tiktok, Instagram & Pinterest Home Inspo Guide

    Social platforms have become the primary research tool for home decor decisions, replacing traditional magazines and showrooms. Pinterest reports that searches for specific aesthetics like “adire fabric” and “rattan chairs” have surged by 50-60% in recent months, while TikTok’s #HomeInspo hashtag generates billions of views monthly. For small business owners and aspiring stylists, these platforms…