Category: Uncategorised

IAB has introduced a shared framework for measuring how brands and publishers appear across AI-powered discovery platforms. The framework gives marketers a common vocabulary for presence, prominence, portrayal and persuasion, while setting expectations for how measurement providers disclose their methods. The move addresses a practical problem that has grown alongside answer engines: different tools can…

Kumkuat AI has launched an audience intelligence platform that lets corporate communications, investor relations, and public affairs teams test messages against synthetic versions of difficult-to-reach stakeholders before going public. The pitch is narrower than a general market research tool. Kumkuat is aimed at teams preparing earnings scripts, crisis statements, policy arguments, media pitches, and other…

Gen Z brand momentum in the US shifted noticeably in Q2 2026, with measurable jumps in “Consideration” for a mix of legacy consumer brands and AI products. The pattern is less about novelty and more about distribution, positioning, and product cadence showing up directly in brand preference metrics. YouGov outlined the quarter’s fastest-rising brands in…

YouGov has ranked Shopee as Indonesia’s strongest brand, placing the ecommerce platform ahead of Indomie, WhatsApp and Samsung in its latest annual assessment of brand health. The result shows how deeply digital services have entered the same mental territory as household staples: they are judged less as novel technology and more as dependable parts of…

If you’ve watched movies long enough, you know the old trick: logos turned away, labels blurred, packaging made fake. Seeing real brands clearly on screen used to feel like an accident. Spider-Man: Brand New Day flips that vibe. Sony’s promotional partner campaign spans 165 brands and is pegged at US$309 million in worldwide media value,…

When Fortnite drops a teaser that feels like an inside joke, players don’t treat it like an ad. They treat it like a clue. A quick shot of webs, a familiar quote, a suspiciously themed location, and suddenly the community is doing what it always does best: zooming in, speculating, and counting down like it’s…

When a celebrity shows up somewhere painfully normal, like a local grocery run in Bondi, the internet and the group chat do the same thing: stop, stare, and try to work out if it’s real. That “wait, why is she here?” energy is exactly what Audible is tapping into in Australia, using Jennifer Coolidge’s very-online,…

Some game collaborations feel like a skin drop. The ones fans actually talk about are the ones that change how it feels to move, fight, and flex in a match, especially when the IP comes with decades of built-in emotional attachment. PUBG MOBILE is leaning into that kind of crossover with a limited-time Spider-Man: Brand…

Amazon says advertisers running campaigns across multiple sports on its platform are seeing stronger outcomes, as live sports inventory on Prime Video continues to draw brand budgets. The company outlined these performance signals alongside its Q2 earnings update. The numbers also clarify what Amazon is trying to build: a full-funnel ad business where commerce intent…

If you have spent any time in comment sections lately, you know the vibe can flip from harmless debate to full-on heat in seconds. Sports takes, fandom arguments, and random discourse spirals are basically a daily genre of entertainment now, but it also leaves people feeling more irritable than amused. Snickers Ice Cream is leaning…