Category: Uncategorised

The confident spokesperson in an insurance ad may not exist. Starting January 1, 2027, an advertisement shown to consumers in California may have to say so. Governor Gavin Newsom signed SB 1050 on September 16 at SAG-AFTRA headquarters. The union sponsored the bill, introduced by state senator Angelique Ashby. The law makes California the second…

Google lost an antitrust case over parts of its ad tech business and still gets to keep the business. That gap between the headline and the remedy is the most important fact for media buyers. In a 106-page order unsealed on September 16, US District Judge Leonie Brinkema required Google to make parts of its…

Nine is making an AI-powered workspace central to its effort to sell advertisers across television, streaming, publishing, audio and outdoor media as one connected system. Unveiled at the media company’s latest upfront in Sydney, NineNeo is designed to bring planning, buying, optimization and measurement into a single environment. The product gives operational form to Nine’s…

A client asks a simple question: are we spending enough? The easiest answer is to pull a benchmark, compare the account with a peer group, and point to the gap. That feels objective. It is also where benchmarking can quietly stop being analysis and start becoming a recommendation. The distinction matters more now because the…

A German court has held Meta liable in a case involving fraudulent investment ads distributed through Facebook and Instagram. The decision matters to advertisers because the court did not treat Meta as a passive host that merely stored someone else’s content. Instead, the Frankfurt Regional Court focused on how Meta ranks and delivers advertising. Its…

Walmart Data Ventures is preparing to turn Scintilla from a supplier analytics portal into a broader commerce intelligence layer. The roadmap brings Marketplace assortment data, customizable dashboards, proactive alerts and a more capable conversational assistant into the same system. The practical change is not simply that suppliers will receive more data. Walmart is trying to…

AnyMind is trying to make live streaming influencer marketing look less like a one-off creator activation and more like a measurable media workflow. Its new AnyCreator Stream product brings creator-side analytics, brand campaign discovery, and campaign earnings into one place, while connecting the marketer side to AnyMind’s existing AnyTag influencer marketing platform. That matters because…

For most of Kylian Mbappé’s career, the swoosh was part of the picture. Nike had sponsored him since he was a child, and its Mercurial boots followed him from teenage prodigy to Real Madrid star. Now the logo is changing, but the more interesting part of the move is not the logo. Mbappé has joined…

Starbucks has found a way to make a celebrity music collaboration live beyond a launch film or limited drink. It is turning Jay Chou’s songs into objects people can bring into their everyday coffee routines. The latest example is the Jay Series, which launched in Hong Kong on September 17. The merchandise uses familiar parts…

UGG is using IVE’s Jang Wonyoung for something more specific than celebrity reach. The contrast between her public image and the campaign setting is doing part of the product work. For its 2026 fall/winter Born to Feel campaign, UGG places Wonyoung in relaxed, everyday imagery built around comfort and self-expression. That is a noticeable shift…