Category: Uncategorised

If you have spent even five minutes scrolling lately, you know the vibe: one sports clip becomes a full-on argument, and a random comment thread turns into a stress test for everyone’s emotional regulation. That ambient tension is exactly what Snickers Ice Cream is tapping into, with a two-week paid role aimed at inserting a…

If you have been watching how K-pop fandoms move online, you already know why this kind of partnership lands fast: fans do not just “notice” a campaign, they clip it, replay it, and turn styling and small details into conversation. Under Armour is leaning into that cultural engine by naming BOYNEXTDOOR as global brand ambassadors,…

SponsorCX surveyed 1,000 U.S. adults and found a widening trust gap across digital persuasion, with friends and family still the strongest influence while AI content, online reviews, and influencer promotions face rising skepticism. The details were outlined in the company’s official study page, including findings on review integrity, “authenticity” fatigue, and how consumers are starting…

Saving money in the Philippines often comes with a familiar script: walk instead of ride, cook instead of order, and generally “tiis” through the inconvenience because it feels like the responsible choice. But that kind of tipid can also feel like you are trading comfort, time, and energy for a few pesos. In its latest…

A PR audit is the fastest way to find out whether public relations activity is creating useful visibility or just producing noise. For B2B marketers and communications teams, the point is not to grade the PR team. The point is to compare what the market currently sees, what the company wants to be known for,…

The Korean Wave, or Hallyu, generated $19 billion in exports last year, based on figures from the Korean Foundation for International Cultural Exchange and the Ministry of Culture, Sports and Tourism. The headline number is not just a cultural milestone. It is a reminder that entertainment-driven fandoms can behave like durable distribution, turning attention into…

K-pop fans do not just stream songs. They collect eras. They wear bias-coded colors. They turn concerts into outfit planning threads. Fashion is already part of how fandom shows up in public, and that is why K-pop-inspired product drops keep feeling less like merch and more like identity. Hybe said it signed a memorandum of…

For many founders, PR begins when something big is about to happen. A funding round closes. A product ships. A partnership is signed. Only then does the team start asking what the public should understand, which outlets should care, and which executive can explain the story. Tommy Prayoga thinks that sequence is backwards. Tommy is…

Dermal Therapy is extending its “It Works” campaign into a 2025 update that increases the scale of its influencer and out-of-home push, including 550+ billboards and transit placements. The brand’s framing is simple: in therapeutic skincare, “works” is the core purchase criterion. The strategy is to treat proof of efficacy as the message, and media…

Dermal Therapy is betting that the most persuasive skincare claim in 2025 is also the least fancy: “it works.” The phrase is so blunt it reads like a comment-section verdict, which is exactly why it travels well across platforms and into real life. Dermal Therapy shared the thinking behind the campaign in an official campaign…