Category: Uncategorised

Vaseline is leaning into something most brands overlook: the uncomfortable, emotional rituals that define real-life care. Its latest campaign, “Love hurts,” reframes a familiar childhood moment into a culturally resonant narrative that travels across markets. This article explores how Vaseline and Ogilvy Singapore are using shared memory, creator influence, and emotional storytelling to drive both…

Luxury jewelry brands usually rely on polished campaigns, celebrity endorsements, and high-production visuals. Ice Cartel takes a different route. Instead of traditional brand storytelling, the company has built its Instagram presence around influencer validation, POV-style content, and highly repeatable video formats. The result is a feed that feels less like advertising and more like culture,…

Treasure AI has rebranded from Treasure Data and introduced an “agentic experience platform” positioning its CDP foundation as the system of record for AI-driven segmentation, journey orchestration, and activation. A key product piece is Treasure AI Studio, a conversational workspace that translates intent into actions like building audiences and pushing campaigns. For enterprise marketers, the…

LiveBy Local has launched an automated hyperlocal marketing platform designed to help real estate agents stay consistently present in their contact databases with neighborhood-specific updates. The product focuses on recurring, personalized market reports and community content delivered via email. For marketers supporting agents and brokerages, the announcement reflects a familiar problem in database marketing: most…

Sanrio is making a calculated move beyond merchandise and theme parks, stepping directly into the global gaming market with its own publishing label. The shift is not just about entertainment. It signals a broader strategy to turn beloved characters like Hello Kitty into interactive, always-on engagement channels that bridge digital and physical experiences. This article…

Capacity has acquired Lang.ai to deepen its analytics layer for customer experience teams that want to turn unstructured conversations into decisions and actions. The move combines support automation with “agentic analytics” that can be queried in natural language. For marketers and CX leaders, the practical shift is toward systems that do not just deflect tickets,…

The latest JustWatch data for Q1 2026 paints a familiar but shifting picture of the US streaming landscape. Netflix and Prime Video still hold the top spots, but their dominance is no longer as comfortable as it once was. This article explores how mid-tier platforms like Disney+ and Apple TV+ are closing the gap, what’s…

Outreach is still one of the most important levers in PR and B2B marketing, but it is also one of the most inefficient. Emails go unanswered, LinkedIn messages get ignored, and even well-researched pitches fall flat because of avoidable issues like unclear wording, awkward tone, or poor structure. This is where tools like Grammarly come…

Pepsi is leaning deeper into football culture, not just as a sponsorship play but as a long-term content and community strategy. Its newly launched “Pepsi Football Nation” platform reframes the sport as an always-on cultural conversation rather than a 90-minute event. This article explores how Pepsi is operationalizing fandom as a marketing engine, why its…

Ideally has raised $10 million in Series A funding and is launching Ideally Canvas in the U.S., expanding an AI-assisted market research workflow that promises consumer feedback in under 24 hours across 30+ countries. The company is positioning Canvas as a way to bring consumer insight into early creative development, aiming to reduce the time…