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Pinterest has released a limited-access experimental app called Ask Pinterest to test a more conversational approach to shopping and product discovery that could later inform features in its main app. The company framed the product as a way to extend Pinterest’s visual discovery strengths into a chatbot-like experience that can handle more complex, multi-step queries.…

EA has launched EA Advertising, a new platform designed to help brands appear inside gameplay, live experiences, and fan communities across its global gaming portfolio. The move matters because gaming is no longer a side channel for experimental brand activations. EA says its games and services reached more than 120 million monthly players during fiscal…

The race to win attention around the FIFA World Cup 2026 is already underway, and personal care brand CLEAR Men is taking a different approach. Rather than centering its campaign on athletes or match highlights, the Unilever-owned brand is spotlighting the fans whose rituals, emotions, and superstitions define football culture. View this post on Instagram…

Consumers are increasingly letting AI systems act as a gatekeeper between them and brands, changing how loyalty is formed and how preference is expressed. That shift matters because loyalty is no longer only shaped by direct brand experiences, but also by what consumers tell assistants to prioritize. Gale’s research suggests this is moving from experimentation…

When a B2B buyer asks ChatGPT which marketing software their team should use, they are not clicking through twelve search results. They are reading a synthesized answer and moving on. If your brand is not part of that answer, you are invisible at the moment the decision is forming. This is the structural shift rewriting…

Databricks has introduced CustomerLake, a new “agentic” customer data platform that unifies customer data, identity resolution, audience building, and activation inside its lakehouse environment. The product is available in Private Preview, with Databricks naming HP, Circle K, AB InBev, and Getnet by Santander as early customers. CustomerLake positions marketing execution closer to where enterprise data…

The creator economy is no longer a consumer phenomenon. For most of its history, it was the domain of beauty YouTubers, gaming streamers, and lifestyle influencers pitching protein powder. That era is not over, but it is no longer the whole story. In 2026, the creator economy has matured into a multi-hundred-billion-dollar infrastructure that is…

Respond.io has raised $62.5 million in Series B funding led by Camber Partners, with participation from Endeavor Catalyst and existing investors. The company sells a customer conversation management platform aimed at mid-market B2C teams handling revenue-driving chats and calls. The funding lands alongside notable operating signals: Respond.io says it is at $35M ARR, growing 169%…

Meta is testing an ads “MCP server” concept that would let outside AI agents connect to Meta campaign workflows and help handle routine media buying tasks. The company’s direction is framed around AI-assisted campaign management, where tools like ChatGPT-style agents can plug into a server layer that sits between the buyer and Meta’s ad systems.…

B2B salespeople used to own the whole conversation. Not anymore. “Everyone today knows what they want to buy and why they want to buy it before they even talk to a salesperson,” says Nick Turner, CEO of B2B marketing attribution platform Dreamdata. “Salespeople are in the ‘how’ business now.” Nick has spent more than two…