Category: Uncategorised

As Singapore celebrated its 60th year, MILO marked a double milestone with 75 years in the market and a series of campaigns that combined old-school charm with trendy collabs. The beverage brand activated a trifecta of experiences: a throwback MILO van, a Mister Donut flavour drop, and an unexpected adidas partnership. This article explores how…

Public relations plays a vital role in introducing new health technologies to the public, particularly as medical innovations become more sophisticated. PR professionals must balance technical accuracy with clear communication while building trust through strategic partnerships and educational initiatives. A 2023 study by the Pew Research Center found that 81% of Americans say they need…

Gen Z may still live online, but how they interact there is changing fast. The public-facing feeds of Instagram and TikTok are no longer where most of the real connection happens. Instead, this generation is gravitating toward interest-based platforms like Tumblr, Reddit, and Pinterest, where identity and intimacy matter more than reach or likes. This…

Stories shape how we understand and connect with the world around us, making them a powerful tool for digital marketers seeking to build meaningful relationships with their audiences. Digital storytelling merges traditional narrative techniques with modern technology and data to create compelling brand experiences that resonate on an emotional level. Research shows that stories are…

AirAsia is going meta. The airline just launched AirAsia World on Roblox, a gamified experience that lets users explore ASEAN destinations virtually, collect rewards, and interact with the brand in immersive, playful ways. The initiative is a calculated step beyond aviation, expanding AirAsia’s digital presence through entertainment, tech, and cultural storytelling. This article explores how…

Global sneaker brand adidas is in damage control mode following backlash in Mexico over its recently released ‘Oaxaca slip-on’, a sneaker-sandal hybrid inspired by traditional Indigenous Mexican huaraches. The model, part of a collaboration with American designer Willy Chavarria under adidas Originals, sparked criticism for failing to credit or collaborate with the Indigenous Zapotec community…

Health technology companies face unique challenges in reaching their target audiences while maintaining regulatory compliance and building trust. Marketing teams must balance technical messaging with accessibility, all while navigating complex healthcare privacy requirements. The digital landscape offers powerful channels to connect with healthcare professionals and patients – but success requires a strategic approach tailored specifically…

For a while, it looked like AI search and Google’s AI Overviews might spell the end of traditional PR. With algorithms generating answers directly, who needs third-party validation or earned media anymore? But new data from Muck Rack tells a different story. It turns out, AI is doing the opposite of killing PR, it’s putting…

In a move that has stunned both tech and marketing circles, Perplexity AI has submitted a US$34.5 billion offer to acquire Google’s Chrome browser. That’s nearly double its own valuation of US$18 billion. If successful, the acquisition would give the startup control of the world’s most widely used browser, with nearly 4 billion global users.…

Two Zara advertisements have been banned by the UK’s Advertising Standards Authority (ASA) after an investigation concluded the images irresponsibly portrayed “unhealthily thin” models. This ruling, announced in August 2025, adds to the mounting scrutiny fashion brands face around body image and advertising ethics. This article explores what happened, how Zara responded, and what strategic…