Category: Uncategorised

The pressure to deliver memorable lifestyle events has never been higher, but today’s audiences demand more than spectacle. They expect brands to demonstrate genuine commitment to sustainability, ethical practices, and community well-being. For event managers navigating this shift, social responsibility isn’t just a checkbox—it’s the foundation of credible brand storytelling. The organizations that succeed in…

Froot Loops has entered the hip-hop chat, but not in the way most brands jump into music culture. The cereal icon teamed up with Chicago-based jeweler Kristopher Kites to transform more than 1,000 hip-hop lyric name-drops into limited-edition, one-of-a-kind jewelry pieces. The activation also expands offline. Froot Loops commissioned artists across five cities, including New…

Skechers is leaning into comfort-driven fashion and big-name star power with the appointment of actress and entrepreneur Sofía Vergara as its new global brand ambassador. The move positions the footwear label at the intersection of lifestyle, celebrity, and performance, a space where authenticity and relatability often outperform polished branding. This article explores what the Skechers-Vergara…

As we settle into Q2, it’s clear that early marketing predictions for 2025 weren’t just noise—they’ve become strategic north stars. From AI to privacy, marketers are already navigating seismic shifts in how brands connect with digital audiences. This article explores four new and urgent trends shaping the marketing landscape right now. Grounded in evolving consumer…

Accenture’s 2025 Pulse of Change report offers a sharp look into the widening disconnect between C-suite optimism and organizational reality, especially around AI. Based on global surveys of 3,000 executives and 3,000 employees, the report reveals that while 85% of executives plan to increase AI investments, only 42% say their organizations are very prepared to…

CHAGEE is marking its eighth anniversary with a refreshed visual identity and a full-blown regional campaign. The effort offers marketers a compelling look at how brand storytelling, cultural cues, and localized activations can align under one unifying concept. @chagee.id 8 years of tea, culture, and connection — and we’re only getting started 🍵∞ At CHAGEE,…

The fitness and wellness industry has never been more crowded—or more competitive. As a trainer or coach, your technical knowledge and certifications are table stakes, not differentiators. What separates those who struggle to fill their calendars from those who turn away clients is a personal brand that communicates expertise, builds trust, and resonates with the…

Amazon is taking a dramatic turn this holiday season. Literally. The eCommerce giant has revived its “5-Star theater” campaign, bringing actor Benedict Cumberbatch to center stage to perform actual customer reviews as high-stakes monologues. The campaign leans heavily into performance and emotion, using dramatic flair to spotlight mundane but beloved products. From a Toto bidet…

Marketers have spent decades optimizing for Google. But a new study suggests that traditional SEO may no longer be enough. Large language models (LLMs) like GPT, Gemini, and Perplexity are surfacing different answers and different sources compared to Google’s top results. That divergence could reshape how brands show up online. Instead of just optimizing for…

Audi is entering Formula 1 in 2026, but it’s not just showing up for the competition. The company is using motorsport’s global stage as the launchpad for a full-scale brand reinvention, designed to reach younger audiences, streamline internal processes, and redefine the way Audi tells its story worldwide. Unveiled at the Audi Brand Experience Center…