Category: Uncategorised

If you search for almost any type of lawyer in a mid-sized American city, you will find a reasonably competitive landscape. Personal injury attorneys have figured out digital marketing. Family law firms have decent websites. Estate planning practices show up reliably in local search. But criminal defense? The online presence of most criminal defense attorneys…

Home service businesses — plumbers, electricians, HVAC technicians, landscapers, roofers — have historically built their client base through referrals, repeat customers, and word of mouth. For decades, that was enough. A good reputation in a neighborhood or town could sustain a business indefinitely without a single dollar spent on digital presence. That model still works,…

AI search is reshaping how content gets discovered, ranked, and surfaced across digital channels. But one variable is quietly becoming decisive: language.  For B2B marketers and PR professionals, the implication is straightforward but not simple. Optimizing for AI search is no longer just about structure, schema, or content depth. It is about where and in…

HockeyStack raised $50 million in a Series A round as it rolls out what it calls “Revenue Agents” aimed at enterprise sales and RevOps teams. The funding includes participation from Bessemer Venture Partners, Y Combinator, and Uncorrelated Ventures, and brings total funding to over $50 million. The core claim behind the launch is architectural: HockeyStack…

MeasureBoard has launched an AI-powered platform that combines SEO tracking, web analytics reporting, marketing automation, and monitoring features into a single dashboard, with a free tier available immediately. The product positions itself as an alternative to assembling multiple point tools for rank tracking, reporting, site audits, and performance monitoring. For marketers, the interesting part is…

Hightouch says it has reached $100 million in annual recurring revenue (ARR), with $70 million of that ARR added since it launched an AI-powered marketing content product in late 2024. The milestone matters less as a vanity metric and more as a signal that “data activation” vendors are moving into creative execution, using first-party data…

The SaaS content marketing numbers do not add up. They have not added up for a while, and the industry has largely looked away. We decided to look directly at them instead. The result is The SaaS Content Paradox 2026 — our new research report examining why B2B software companies are spending more on content…

HubSpot rolled out HubSpot AEO (Answer Engine Optimization) alongside expanded AI agents and more than 100 product updates tied to its Spring 2026 Spotlight releases. The central bet is that as buyers shift discovery from traditional search to AI answer engines, go-to-market teams will need new visibility into how brands show up in tools like…

HockeyStack has raised $50 million and launched its “Revenue Agents for the Enterprise,” positioning the product as an AI agent layer for prospecting, new business, and account expansion. The company says the funding brings total capital raised to over $50 million, and it has scaled to over 300 customers in less than two years. For…

Viant has entered a definitive agreement to acquire TVision for $40.0 million, combining a programmatic buying platform with second-by-second TV attention measurement. The deal is positioned around bringing “eyes-on-screen,” co-viewing, and in-room presence signals into Viant’s buying and measurement workflow, as CTV spend keeps growing while measurement remains fragmented across platforms. Short on time? Here’s…