Category: Uncategorised

Beauty influencer marketing is unusually unforgiving of generic creator work. A creator can show a lipstick shade, cleanser texture, foundation finish, or hair routine in seconds, and the audience can immediately compare that demonstration with their own experience. That makes creator trust more useful than raw reach, but it also makes weak fit, rushed product…

Microsoft AI did something unusual with a values document on September 14, 2026. Instead of publishing its Humanist AI Code of Conduct as a polished final statement, it published a draft, invited six weeks of public criticism, named questions it still thinks are unresolved, and promised to explain what changed afterward. That makes the format…

Liverpool FC is leaning into the “football club as lifestyle brand” era, where supporters want pieces they can wear to work, dinner, or travel, not just matchday kits. That shift is less about scoreboard culture and more about identity, subtle flexes, and looking like you belong to a community without having to spell it out.…

In 2021, YouTuber Trevor Jacob deliberately crashed an airplane and filmed the event for a video that eventually drew millions of views. In September 2026, The New York Times used his case to illustrate a broader creator brand safety problem: some creators are escalating what they do because extreme content can outperform routine content in…

Levi’s isn’t just borrowing ROSÉ’s star power for a lookbook moment. It’s leaning into the thing fans actually love about her, the personal details, the styling codes, the “this feels like her” signals, and turning that into something people can wear, customise, and experience in person. The brand outlined the broader ROSÉ styling concept in…

HSBC Hong Kong has found a deliberately over-the-top way to explain a fairly practical banking change: turn four of its celebrity ambassadors into a pop group. Actress Charmaine Sheh, MIRROR member Keung To, and ERROR members Fatboy and Ah Dee have been brought together as the limited group “Rewardor,” complete with an original song and…

ENGWE is using Robin van Persie for something more specific than celebrity reach. The e-bike brand wants his reputation for consistency to do product work. The former Arsenal, Manchester United, Feyenoord and Netherlands striker has been named ENGWE brand ambassador for Europe and the Americas under a new platform called “GOOD AS G.O.A.T.” The wordplay…

Fashion fandoms love a good “this makes sense” casting, and Lee Know fits neatly into that lane. He has the kind of clean, relaxed presence that reads well in stills, but also feels personal enough to spark the collector mindset: fans want to see every look, every detail, every frame. In its FW26 campaign, Matin…

In Southeast Asia, sweating is not a niche problem. It is the default setting, and for a lot of women, it comes with a quiet second layer: the stress of being perceived. Not just feeling hot, but worrying about what sweat “says” in a classroom, on a commute, or in any close-contact moment where you…

K-pop fandoms do not wait for a “launch.” They wait for clues. A hidden face, a cryptic caption, a date, and suddenly the comment section turns into a group project where everyone is trying to be first to figure it out. GUESS used that exact energy to set up its latest GUESS JEANS moment with…